1. Websites & Performance

   • Core Web Vitals hardening (LCP/CLS/INP), speed budgets, perf QA
   • CDN, caching, edge rules, image pipelines (AVIF/WebP, lazy/priority loading)
   • JS diet & third-party hygiene (tag manager bloat control, async/defer)
   • Accessibility-first rebuilds (semantic HTML, keyboard paths, forms)
   • Mobile-first UX (tap targets, sticky bars, viewport, font loading)
   • Uptime-safe deployments, rollback patterns, staging → prod checks

2. Local SEO & Findability (bars + restaurants)

   • GBP setup/tune (categories, attributes, hours, photos, posts, events)
   • Menu SEO: pages not PDFs, menu schema, internal links, seasonal menus
   • Event & Happy-Hour SEO (recurring events, Event schema, landing pages)
   • “Near me” intent capture (taplists, brunch, late-night bites)
   • NAP consistency, map embeds, click-to-call, OpenGraph/Twitter cards
   • Review strategy & responder playbook (ethically done; no astroturf)

3. Foot-Traffic AI (on-prem, privacy-safe)

   • IP-cam counting on Raspberry Pi (YOLOv8 + DeepSORT); count people, not faces
   • Passers-by vs walk-ins, dwell, zones/masks, hour-of-day & day-of-week
   • Calibration, occlusion handling, lighting drift, false-positive reduction
   • Dashboards: staffing hints, promo timing, conversion from street → door
   • Data retention & privacy policy (on-device processing; anonymized counts only)

4. Analytics & Measurement (stack-agnostic)

   • Specs & governance (GTM/GA4/Adobe Launch/AEP, server-side where useful)
   • POS & loyalty tie-ins (Toast/Square/etc.) for orders ↔ traffic ↔ repeat
   • UTM/GCLID/FBCLID persistence checks; identity/session stitching basics
   • Owner/GM boards: sales mix, margin, repeat visits, walk-in lift, day-parting
   • “Tin-foil forecasting”: simple staffing & promo impact projections (Consulting)

5. Media & HB Validation (deep QA)

   • Heartbeat / Streaming Media rule engine (start/play/ad bookends/cadence)
   • HAR/Charles/Edge logs → canonical event envelope, sequence linting
   • First-ping rules, playhead sanity, live vs VOD logic, host/path sanity
   • OTT/app telemetry spot-checks; dup/under-fire detection; anomaly flags

6. Accessibility & Compliance

   • WCAG 2.1 AA audits, remediation plans, re-testing & statements
   • Color/contrast, focus order, alt text, form labels, skip links, tab traps
   • Policy pages & consent UX; cookie/classification alignment
   • Security+privacy overlap (headers, HSTS, CSP) for legal risk reduction

7. Monitoring, Reliability & CI

   • Synthetic checks (pages, CTAs, cart/order/reservation flows)
   • RUM/Core Web Vitals sampling; speed alerts; change detection
   • Lighthouse CI at scale (batch runs, trend lines, regressions)
   • Certificate/robots/sitemap/404 drift, broken links & image 404s

8. Security Hardening (basics done right)

   • TLS/HTTPS/HSTS, modern TLS ciphers, redirect chains
   • Security headers: CSP, XFO, Referrer-Policy, Permissions-Policy, COOP/COEP
   • Admin exposure checks, dependency audits, routine patch cadence

9. Conversion UX & Ordering/Reservation

   • Above-the-fold CTA checks (Book/Reserve/Order Now)
   • Direct vs aggregator clarity (fees vs margin; steer to direct when possible)
   • Menu/checkout friction audits (mobile tap flow, autofill, error handling)
   • Reservation widget tuning (Resy/OpenTable vs direct booking tradeoffs)

10. Menu, Promotions & Pricing Strategy

    • Menu engineering (item placement/heroing, add-ons, pairing prompts)
    • Flights (beer/whiskey) pricing models; keg yield & waste targets
    • Happy-hour design (break-even, lift requirements, promo calendar)
    • Event night playbooks (sports/game nights, live music, trivia)

11. Reputation & Social Proof

    • Review acquisition cadence & response scripting
    • Lightweight social proof embeds (stars, UGC) with perf budget in mind
    • Photo freshness plan (what to shoot, when, and where it pays off)

12. Data & Integrations

    • POS exports → dashboards; loyalty files; gift card/wallet basics
    • GBP/Maps, SERP APIs (where policy-compliant), webhooks to CRM/email/SMS
    • Clean data contracts, retention windows, export rights (no lock-in)

13. Reporting & Dashboards (operator-first)

    • Owner board: revenue, margin, repeat rate, CPA/ROAS reality
    • GM/shift board: staffing hints, hour-by-hour traffic vs orders
    • Marketing board: local search, event lift, promo tests, creatives
    • Alerting on drift (traffic, conversion, COGS, spoilage, pour variance)

14. Free Tests & In-Browser Audits (lead magnets)

    • Core Web Vitals snapshot; axe-core accessibility “5-minute check”
    • Menu PDF trap detector; Event/Hours schema checks; “Open now?” sanity
    • CTA friction (Reserve/Order visibility); image & script bloat scans
    • Bookmarklet/extension packaging; PDF export; email-gated full report

15. Calculators for Bars (browser-only)

    • Walk-by → Walk-in ROI; Happy-Hour Profit simulator
    • Keg Yield & Price optimizer; Cocktail Margin builder
    • Pour Cost & Shrink checker; Flight Builder (beer/whiskey)
    • Staffing Break-even; Delivery vs Direct impact; Promo ROI
    • Waste/spoilage estimator (citrus/prep); dynamic pricing uplift; tip-pool tester

16. Consulting, Training & Playbooks

    • Operator coaching (90-day growth plan, weekly cadence)
    • Tagging/spec authoring & handoff; QA SOPs; governance templates
    • Event week “war-room” support; post-mortems & iteration
    • Team enablement: dashboards use, menu/price tests, review etiquette

17. Rollout & Multi-Location Ops

    • Template kits for sites/menus/events; brand standards & variance guardrails
    • Multi-location dashboards & city-factor normalization
    • Staged adoption: audit → quick wins → full service → advanced add-ons

18. Optional Tiny-Backend Utilities (when needed)

    • PSI/Lighthouse snapshot proxy; security headers check
    • robots/sitemap validators; one-hop PDF finder
    • Location Walk-By Estimator (OSM + Census + city calibration)

Included in Full Service unless marked Consulting.