Add a User to Google Analytics

Follow this playbook to invite the collaborator into your GA4 account.

Prerequisites

• Decide whether the collaborator needs account-level or property-level access.
• Ensure you have Manage Users rights at the level you plan to assign.
• Gather the collaborator’s Google account email or service account ID used for GA4.
• Confirm if access requires linking to related tools (Google Ads, Search Console, BigQuery).

Invite via GA4 Admin

1. Sign into GA4 and navigate to Admin → Access Management at the account or property level.
2. Click the + icon and choose Add users.
3. Enter the collaborator’s email and leave notifications enabled so the collaborator receives the invite.
4. Assign the minimum role needed:
   • Administrator if the collaborator will manage account settings or property configuration.
   • Editor for implementation support and conversion management.
   • Analyst for reporting-only engagements.
5. Apply any necessary Data Restrictions (No Cost Metrics, No Revenue Metrics) to satisfy privacy requirements.
6. Click Add to finalize.

Post-Invite Checklist

• Confirm the collaborator appears in the user list with the expected role.
• Share property IDs, data stream IDs, and conversion names relevant to the engagement.
• Note the invitation in your access tracker along with the approval details.

Troubleshooting

• Invite failed: Ensure GA4 hasn’t hit the user limit and that you have Manage Users rights.
• The collaborator can’t see the property: Confirm the invite was sent at the correct level (account vs. property) and that data restrictions aren’t blocking access.
• Service account access: For API usage, add the service account email and ensure it has Editor or higher plus BigQuery dataset access.