Question 1

What does the free scan cover?

Accepted Answer

The free 60-second scan checks your URL setup, analytics installation, basic SEO, SSL, and broken links across up to 25 pages. It's a quick health check that shows you what's obviously broken - no signup required.

Question 2

What's the difference between the free scan and full audit?

Accepted Answer

The free scan is a quick surface check. The full audit ($1,000) runs 847 checkpoints across every page: Google Lighthouse scores, accessibility compliance, security headers, competitive benchmarking, and a prioritized action plan with fix time estimates. Most agencies charge $5,000+ for this depth.

Question 3

How long does it take to get my audit?

Accepted Answer

Free audits are delivered within 24 hours. Full audits typically take 3-5 business days depending on site complexity.

Question 4

What if I don't understand the technical stuff?

Accepted Answer

Everything is written in plain English with clear explanations of why each issue matters and how to fix it. No jargon, no alphabet soup. If something's still unclear, our team is happy to walk you through it.

Question 5

What's included in Digital Foundation?

Accepted Answer

A complete custom-built site on modern infrastructure: lead gen or ecom capability, booking/scheduling integration, proper analytics, Google Business Profile optimization, hosting, security updates, monitoring, and quarterly strategy calls. Everything lives on Git. You own the code.

Question 6

Why is there a 12-month minimum?

Accepted Answer

Building and maintaining a proper digital presence takes time to show ROI. The 12-month commitment ensures we're both invested in your success, not just a quick handoff. It also allows us to iterate and optimize based on real data.

Question 7

What does 'you own the code' mean?

Accepted Answer

Everything we build lives on Git. If you ever want to leave, we hand you the entire repository. No hostage situations, no export fees, no vendor lock-in. You can host it anywhere. We stay because we're valuable, not because you're trapped.

Question 8

What if I already have a website?

Accepted Answer

Start with an audit. We'll tell you what's working and what's broken. If it makes sense to fix what you have, we offer remediation services. If a rebuild is smarter, we'll tell you that too, and explain why.

Question 9

Can Digital Foundation handle ecommerce?

Accepted Answer

Yes. The base package includes basic ecom (up to 25 products). For larger catalogs with inventory management, there's an add-on. Either way, you get checkout tracking that actually works and doesn't lie about conversions.

Question 10

What can we cover in a consulting session?

Accepted Answer

Anything related to your website or online presence: implementing audit fixes, analytics setup, SEO strategy, tracking configuration, or troubleshooting specific issues. Come with your biggest problem.

Question 11

Do you implement fixes or just advise?

Accepted Answer

We prefer to guide and advise so your team can implement. This keeps you in control and builds internal knowledge. If you don't have a team, we can discuss implementation options.

Question 12

What if I need more than one session?

Accepted Answer

Book as many as you need. Each session is billed at $150/hr. No retainers, no minimum commitments.

Question 13

Why is the full audit $1,000?

Accepted Answer

Because that's what it costs to do it right. A proper 847-checkpoint audit takes real expertise and time. Most agencies charge $5,000-10,000 for this depth. We've automated the analysis while keeping senior expertise on the review - so you get enterprise-quality insights at a fraction of the cost.

Question 14

Are there any hidden fees?

Accepted Answer

No. What you see is what you pay. Free means free. $1,000 audit means $1,000. $150/hr means $150/hr.

Question 15

Do you offer refunds?

Accepted Answer

Since we start with a free audit, you can see our quality before paying anything. If a paid service doesn't meet expectations, we'll work it out.

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