Analytics & Tracking

The Infrastructure Layer Your Entire Marketing Stack Depends On.

GA4, Google Tag Manager, server-side tracking, Conversions API, Enhanced Conversions. Built by analytics engineers, verified with recorded QA, monitored 24/7. This is what we do.

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95%+ Conversion capture with server-side
24/7 TagFrog monitoring
15+ CMP integrations
GA4 Google Tag Manager Server-Side GTM Conversions API Enhanced Conversions BigQuery
The Problem

Your Tracking Is Probably Broken. Here's Why That's Expensive.

Standard client-side tracking captures 40-60% of user activity. Ad blockers, ITP, browser privacy features, and consent mode eat the rest. Your ad platforms never see those conversions, so they cannot optimize for them. You are paying for clicks that never get attributed.

Most agencies ignore this entirely. They launch campaigns on broken data and wonder why performance plateaus. We fix the data first. Then we run the campaigns.

40-60% Typical client-side capture rate
95%+ With server-side tracking
30-50% Conversions lost to ad blockers
What's Included

Full-Stack Tracking Infrastructure

01

GA4 Configuration

Property setup, data stream configuration, custom events, conversion goals, e-commerce tracking, and cross-domain measurement. Done right from the start.

02

GTM Container Management

Clean container architecture. Tag naming conventions, trigger logic, variable management, and version control. No bloated containers with dead tags.

03

Server-Side Tracking (TagFrog)

Server-side GTM deployment via TagFrog. Bypass ad blockers and browser restrictions. Recover the 30-50% of conversion data that client-side tracking misses.

04

Conversions API Integration

Meta CAPI, TikTok Events API, Google Ads Enhanced Conversions. Server-to-server event delivery for every major ad platform. Deduplicated and verified.

05

Consent Mode Configuration

Google Consent Mode v2, CMP integration, and privacy-compliant tracking. Your tags fire correctly in every consent state. Tested across all 15+ supported CMPs.

06

Data Validation & QA Video

Every implementation gets a recorded QA walkthrough. You watch us prove every event fires, every pixel loads, and every conversion reaches the right platform. Shareable with your team.

How We're Different

We Are Not an Ads Agency That Dabbles in Analytics. We Are Analytics Engineers Who Also Manage Ads.

This is our core competency. The tracking infrastructure is what makes everything else work. When your Conversions API is properly configured and your server-side tracking is recovering lost events, every ad platform optimizes better, every attribution model gets more accurate, and every dollar works harder.

We built TagFrog, a real-time pixel monitoring platform that watches every conversion event on every page load, 24/7. When something breaks, we know within minutes. Most agencies find out when the client calls asking why ROAS dropped.

In-house Built the tools ourselves
24/7 TagFrog pixel monitoring
15+ CMP integrations
QA video Recorded proof, not promises

Standard client-side tracking captures 40-60% of user activity. Server-side closes that to 95%+.

Measured across production implementations
Deliverables

What You Walk Away With

Tracking Audit Report Complete inventory of every tag, pixel, and event. What's working, what's broken, what's missing.
QA Validation Video Recorded walkthrough proving every event fires correctly. Shareable with your team and stakeholders.
TagFrog Monitoring 24/7 automated pixel monitoring. Instant alerts when tags break. Free for managed clients.
Live Dashboard Looker Studio dashboard with real attribution data. Revenue, ROAS, CPA by channel. No vanity metrics.
Pricing

Included With Every Managed Plan

Managed Marketing

$500 /mo + 5% of spend

Analytics and tracking infrastructure is included in every managed plan. Not an add-on. Not extra. It is the foundation.

  • Full tracking audit
  • GA4 + GTM setup
  • Server-side tracking (TagFrog)
  • Conversions API integration
  • Enhanced Conversions
  • Consent mode configuration
  • QA validation video
  • 24/7 TagFrog monitoring
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One-Time Fix

$150 /hr

Need tracking fixed without ongoing management? We handle one-time implementations, audits, and fixes at our consulting rate.

  • Tracking audit
  • GA4 / GTM remediation
  • CAPI setup
  • Cross-domain tracking
  • QA validation video
  • 14-60 day support window
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Common Questions

FAQ

Do I need tracking work if I already have GA4?
Almost certainly. Having GA4 installed is not the same as having it configured correctly. Most implementations we audit are missing conversion events, sending duplicate data, or have no Conversions API integration. The result: your ad platforms optimize on incomplete data, and you waste budget.
What is server-side tracking and why does it matter?
Standard client-side tracking (JavaScript on your website) is blocked by ad blockers, ITP, and browser privacy features. Server-side tracking sends data from your server directly to platforms like Google and Meta, bypassing those blocks. It recovers 30-50% of the conversion data that client-side tracking misses.
How long does a full tracking implementation take?
Simple setups (GA4 + GTM + basic events): 1 week. Full implementations with CAPI, Enhanced Conversions, server-side GTM, and cross-domain tracking: 2-3 weeks. We deliver a QA validation video proving everything fires correctly before we consider it done.
Is tracking included in the managed marketing plan?
Yes. Every managed plan includes a full tracking audit, implementation, and ongoing monitoring via TagFrog. This is not an add-on. It is the foundation that every other service runs on.

Your campaigns are only as good as the data they run on.

Fix the tracking. Then watch everything else improve.

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