Update Google Analytics Roles for the collaborator

Revise the collaborator’ GA4 permissions whenever new properties are onboarded, additional tooling is linked, or security policies change.

Triggers for Updates

• New properties or data streams need to be added for implementation support.
• the collaborator begins managing conversions, audiences, or product integrations requiring Editor/Administrator rights.
• Contractual scope tightens, requiring read-only roles.
• Service account credentials rotate or BigQuery export scopes change.

Update Workflow

1. In GA4, open Admin → Access Management at the appropriate account or property level.
2. Locate the collaborator user or service account and click the ellipsis → Edit.
3. Modify the assigned roles (Administrator, Editor, Analyst, Viewer) to match the new requirements.
4. Update Data Restrictions and Property access for each property or data stream as needed.
5. Save changes and, if applicable, adjust linked product permissions (e.g., Google Ads, BigQuery) to stay aligned.
6. Notify the collaborator’s project lead with a summary of the update and any timelines.

Validation

• Confirm the change appears in the Change History log.
• Ask the collaborator to validate access by loading GA4 and checking the relevant property/data stream.
• Update your access log or ticketing system with the modification date, approver, and details.

Related Considerations

• Update Google Cloud IAM roles if the collaborator uses service accounts for BigQuery or Cloud Functions.
• If GA4 is managed through Google Marketing Platform (360), coordinate with your platform admin before making account-level changes.
• Review conversion import/export automations to ensure they still target the correct users post-update.