seo
19 articles
AdSense publishers report sudden revenue plunge - again
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
Google Ads rolls out account-level placement exclusions
Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
Microsoft adds new customer acquisition goals and deeper visibility to PMax
Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement
A quiet Google Ads setting could change your creative
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.
Google adds new data transmission controls to Ads consent stack
Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.
Google tests faster account setup using pre-built campaigns
Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.
Google opens Olympic live sports inventory to biddable CTV buys
Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control and cross-device measurement.
Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained
These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.
Top 10 Google Ads mistakes to avoid in 2026
Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.
Why Demand Gen is the most underrated campaign type in Google Ads
Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.
Google Ads API tightens conversion data rules
Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules in 2026.
Google Ads for niche markets: What actually works in 2026
Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when search volume is low.