marketing
7 articles
Measuring account progression makes the attribution conversation obsolete
Forget attribution - tracking how accounts progress through defined buying stages is a more powerful (and unifying) way to measure what’s driving revenue. The p
More AI for the Gmail inbox isn’t the end of email marketing
Google’s AI is changing Gmail. What does it means for your campaigns? Time to adapt and stay relevant - again. The post More AI for the Gmail inbox isn’t the en
How to scale marketing performance with agentic AI
Want to scale marketing performance? Agentic AI helps you move faster, think smarter and turn automation into real advantage The post How to scale marketing per
5 ways to improve marketing measurement in 2026
Can your measurement systems stand up to leadership’s toughest questions about impact, incrementality and decision-making? The post 5 ways to improve marketing
In 2026, human connection becomes marketing’s real advantage
As AI floods marketing with speed and scale, real competitive advantage in 2026 will come from doubling down on trust, empathy and human connection. The post In
How brands can get noticed in ChatGPT and Google’s AI Overviews
Want your brand to show up in ChatGPT or Google’s AI Overviews? Focus on authority, SEO, and citations to boost your chances of being included in AI-generated r
How to Market a Restaurant Online
Digital marketing strategy for restaurants and bars, including local SEO, analytics tools, and performance optimization.