Beginner Guide

What is a Website Audit?

A website audit is like a health checkup for your site. It scans for technical problems that hurt your traffic, conversions, and search rankings - then tells you exactly what to fix.

Most website owners don't know their site has problems until customers complain or sales drop. An audit catches issues before they cost you money.

Website Audit

A comprehensive review of your website's technical health, checking everything from loading speed to security vulnerabilities to search engine optimization.

Why It Matters

Technical issues you can't see are costing you customers. An audit reveals exactly what's broken so you can fix it, before competitors take your traffic.

6 Types of Website Audits

A comprehensive website audit covers multiple areas. Here's what each type checks and why it matters.

Performance Audit

Measures how fast your site loads. Slow sites lose 53% of mobile visitors. Checks Core Web Vitals (LCP, INP, CLS), image optimization, server response times, and third-party script impact.

Common fixes: Image compression, caching, code optimization, CDN setup

SEO Audit

Analyzes how well search engines can find and understand your site. Checks title tags, meta descriptions, heading structure, schema markup, sitemaps, and internal linking.

Common fixes: Meta tag optimization, content structure, technical SEO fixes

Security Audit

Identifies vulnerabilities that could expose your site or customers. Checks SSL certificates, security headers, exposed admin panels, and outdated software.

Common fixes: SSL installation, header configuration, software updates

Accessibility Audit

Tests whether everyone can use your site, including people with disabilities. Checks color contrast, keyboard navigation, screen reader compatibility, and form labels.

Common fixes: Alt text, ARIA labels, contrast fixes, keyboard navigation

Analytics Audit

Verifies your tracking is actually working. Checks GA4 setup, conversion tracking, marketing pixels, and data accuracy.

Common fixes: Tag implementation, conversion setup, data validation

Infrastructure Audit

Examines what's running your site. Checks hosting provider, CMS version, email authentication (SPF/DKIM), and technology stack.

Common fixes: Hosting upgrades, software updates, email configuration

8 Signs You Need a Website Audit

1 Your site takes more than 3 seconds to load

2 You're not showing up in Google search results

3 Your contact forms aren't getting submissions

4 Google Analytics shows high bounce rates

5 Customers complain the site is hard to use

6 You haven't updated your website in over a year

7 Your competitors rank above you for key terms

8 You've received an accessibility complaint

What Our Full 847-Checkpoint Audit Covers

The full audit runs Lighthouse and Axe on every page of your site. Here's the breakdown by category:

Performance checks

Core Web Vitals, load times, optimization

SEO checks

Meta tags, structure, schema markup

Security checks

SSL, headers, vulnerabilities

Accessibility checks

WCAG 2.2 compliance

Analytics checks

GA4, GTM, tracking pixels

Infrastructure checks

Hosting, email auth, tech stack

See the full list of what we check →

How to Read Audit Results

Most audit tools score issues by severity. Here's what the levels mean:

Critical

Fix immediately

Breaking functionality, security vulnerabilities, or issues preventing search indexing. These are actively costing you money.

Major

Fix soon

Significant performance issues, accessibility barriers, or SEO problems hurting your rankings. Plan to address within 2-4 weeks.

Minor

Fix when possible

Small optimizations and best practices. Won't break anything, but fixing them improves overall site quality.

Learn More

Performance

Website Performance Guide

Understand Core Web Vitals and how to fix slow loading times.

Accessibility Guide

Learn WCAG requirements and common accessibility fixes.

Blue Frog vs Google Lighthouse

See what our audit checks that free tools miss.

FAQ::SECTION

Website Audit FAQ

Common questions about website audits

Our free quick scan runs in about 60 seconds and checks basic health indicators. The full 847-checkpoint audit analyzes every page of your site with Lighthouse and Axe. Timing depends on site size, typically 1-2 hours for most business sites.

DIY tools like Google Lighthouse are free but limited to one page at a time. Our free quick scan checks basic health indicators instantly. The full 847-checkpoint audit with Lighthouse, WCAG accessibility, security headers, and competitive benchmarking is $1,000.

At minimum, audit after major changes (redesign, new features, CMS updates). Best practice is quarterly audits to catch issues early. Sites with frequent updates or high traffic should consider monthly monitoring.

Yes, using tools like Google Lighthouse, PageSpeed Insights, or our free audit tool. However, interpreting results and prioritizing fixes often requires expertise. DIY is good for awareness; professional audits are better for action plans.

An SEO audit focuses specifically on search engine optimization: keywords, rankings, backlinks, content. A full website audit is broader, covering SEO plus performance, security, accessibility, and infrastructure. Most businesses need a full audit.

An audit identifies problems. It doesn't fix them automatically. Think of it like a doctor's diagnosis. You get a clear list of issues ranked by severity, but implementing fixes requires either your team or a professional.

CTA, Action Required

Ready to Audit Your Website?

847 checkpoints. Every page analyzed. Lighthouse performance, WCAG accessibility, security headers, competitive benchmarking.

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