Wix Troubleshooting Overview
This section covers common issues encountered with Wix websites, organized by category. Use these guides to diagnose and resolve problems quickly.
Common Issue Categories
Performance Issues
Wix sites can face unique performance challenges due to the platform's architecture.
Most Common Problems:
- Slow Largest Contentful Paint (LCP)
- Cumulative Layout Shift (CLS) issues
- Heavy JavaScript execution
- Unoptimized images and media
- Third-party app overhead
Solutions:
Tracking & Analytics Issues
Integration and event tracking problems specific to Wix's platform behavior.
Most Common Problems:
- Events not firing
- Duplicate tracking
- SPA navigation not tracked
- Missing ecommerce data
- GTM tags not loading
Solutions:
Quick Diagnostic Checklist
Before diving into specific guides, run through this checklist:
Site Performance
- Run PageSpeed Insights on live URL
- Check Core Web Vitals in Google Search Console
- Test on mobile device (most Wix visitors are mobile)
- Verify Wix Turbo is enabled (Premium feature)
- Check for oversized images in Media Manager
Tracking & Analytics
- Verify tracking code is published (not just saved)
- Test in incognito mode (disable ad blockers)
- Check browser console for JavaScript errors
- Use vendor-specific debuggers (GA4 DebugView, Meta Pixel Helper)
- Confirm only ONE installation method per tool
Platform-Specific Checks
- Confirm Wix plan supports needed features (custom code requires Premium)
- Check if Velo is enabled (for advanced implementations)
- Verify published version matches editor version
- Test both Wix Editor and live site behavior
- Check for Wix platform status issues
Wix Platform Limitations
Understanding Wix's limitations helps set realistic expectations:
Architecture Limitations
- No staging environment - All testing must be done carefully in production
- Limited DOM access - Wix's structure is sandboxed
- SPA navigation - AJAX page transitions require special tracking
- Custom code restrictions - Only available on Premium plans
- No server-side rendering - Everything is client-side
Performance Limitations
- Platform JavaScript overhead - Wix loads ~500KB+ of framework code
- Limited control over loading - Cannot fully optimize critical path
- Third-party app impact - Apps add overhead with limited control
- Image optimization constraints - Some automatic, but not perfect
- No CDN configuration - Wix manages CDN automatically
Tracking Limitations
- No native data layer - Must build custom with Velo
- Delayed code execution - Custom code may load after Wix framework
- Limited Wix Events API - Not all user actions are exposed
- Checkout tracking challenges - Wix checkout is mostly closed
- No server-side tracking - All tracking is client-side (blockable)
Tools for Troubleshooting
Performance Tools
- PageSpeed Insights - Core Web Vitals analysis
- WebPageTest - Detailed performance testing
- Chrome DevTools - Network, Performance, and Lighthouse tabs
- GTmetrix - Performance monitoring
- Wix Site Speed Dashboard - Built-in performance metrics
Tracking & Analytics Tools
- Google Tag Assistant - GA4 and GTM debugging
- Meta Pixel Helper - Facebook Pixel verification
- GTM Preview Mode - Tag debugging before publishing
- GA4 DebugView - Real-time event monitoring
- Browser DevTools Network Tab - Request verification
Wix-Specific Tools
- Wix Editor Developer Tools - Built-in debugging (Ctrl+Shift+D)
- Velo Console - Backend code testing
- Wix Accessibility Tool - Built-in accessibility checker
- Wix SEO Assistant - SEO issue identification
Getting Help
Wix Support Resources
- Wix Support Center - Official documentation
- Wix Community Forum - User discussions
- Wix Help Center - Direct support (Premium plans)
- Wix Velo Documentation - Code reference
Third-Party Resources
- Stack Overflow - Tag:
wixorwix-velo - Wix Subreddit - Community discussions
- YouTube Wix Tutorials - Visual guides
- Analytics vendor support - GA4, Meta, GTM docs
Reporting Issues
When seeking help, include:
- Wix plan type (Free, Premium, Business, etc.)
- Editor type (Wix Editor vs Wix Studio)
- Issue description with screenshots
- Steps to reproduce
- Browser and device information
- Relevant code snippets (if using Velo)
- Error messages from console
Console Error Collection
// Open browser console (F12) and run:
console.log('Wix Site ID:', window.wixContext?.site?.siteId);
console.log('Platform:', navigator.userAgent);
console.log('Last errors:', window.onerror);
Prevention Best Practices
Performance
- Optimize images before upload - Use WebP format when possible
- Limit third-party apps - Each app adds overhead
- Enable Wix Turbo - If on supported plan
- Minimize custom code - Keep it lightweight
- Regular performance audits - Monthly PageSpeed checks
Tracking
- Test before publishing - Use preview mode extensively
- Document implementations - Keep tracking plan current
- Single source of truth - One installation method per tool
- Monitor regularly - Check analytics daily for anomalies
- Version control - Document changes in GTM
General Maintenance
- Regular backups - Export site periodically (if possible)
- Update Wix apps - Keep apps current
- Review analytics quarterly - Ensure data accuracy
- Performance monitoring - Track Core Web Vitals trends
- Team training - Ensure everyone knows best practices
Issue Priority Matrix
| Issue Type | Impact | Urgency | Action |
|---|---|---|---|
| Site completely down | Critical | Immediate | Contact Wix support |
| Tracking completely broken | High | Within 24h | See tracking troubleshooting |
| Poor Core Web Vitals | Medium | Within week | See performance guides |
| Minor tracking gaps | Low | Within month | Document and schedule fix |
| Cosmetic issues | Low | As time allows | Add to backlog |
Next Steps
Based on your issue, proceed to the relevant guide:
Performance Issues
Tracking Issues
Setup Guidance
Emergency Contacts
Critical Issues (Site Down)
- Wix Customer Care - Via dashboard help center
- Wix Status Page - Check for platform outages
- Your Wix account manager - If on Enterprise plan
Non-Critical Issues
- Wix Support Articles - Self-service documentation
- Community Forums - Peer assistance
- This documentation - Platform-specific guidance