Web Tracking Fundamentals

Master the essentials of reliable data capture. These primers break down how events flow from browsers to platforms, the trade-offs between implementation patterns, and the QA steps that prevent common analytics gaps.

Core Topics

• How Tracking Works – Follow the lifecycle of a hit from page load to reporting UI.
• Data Layers – Design structured payloads that keep business logic out of tags.
• Event Tracking – Map user interactions to events that align with measurement goals.
• Cross-Domain Tracking – Maintain visitor identity and attribution as people move between sites.
• First-Party vs Third-Party Cookies – Understand consent, privacy, and storage implications.
• Server-Side Tracking – Evaluate when to proxy events and how to validate delivery.

Use this section as a reference library when onboarding new teammates or refreshing foundational knowledge.