How Blue Frog Analytics Works

Blue Frog Analytics helps small businesses, restaurants, and bars (and the agencies that serve them) audit, instrument, and continuously improve everything that affects growth: ads, analytics, the website itself (speed/SEO/UX), compliance, and on-prem signals like foot-traffic via IP cameras. We start with a comprehensive scan, give you a clear grade and state of play, then execute a pragmatic plan to polish things to excellent—and keep them there. You can also hire us for one specific fix and quit anytime. No hard feelings; only results.

What We Do (by capability)

1. Website & Tracking Audits

We crawl your site like a search engine and a QA engineer had a baby—covering SEO foundations, Core Web Vitals, markup/structured data, sitemaps/robots, security/compliance basics, and analytics/tracking integrity. You get issues prioritized with fixes, not just a scary list.

2. Ad Platforms (setup, fixes, governance, reporting)

From Meta, Google Ads, DV360, LinkedIn, and beyond, we document how to install pixels/SDKs, configure events, grant/revoke access, and build the reports you actually need. Each platform’s playbook includes Setup & Implementation, User Management, Reporting & Analysis, and Compliance & Policy sections.

3. Analytics Platforms (implementation, validation, analysis)

Google Analytics (GA4) and friends like Amplitude or Mixpanel? We implement, debug, and teach your team how to find signal in the noise. The GA4 guide includes deep platform overviews plus role-ready tasks like User Management → Add User Access.

4. Website Platforms (CMS-specific runbooks)

Whether you’re on Shopify, WordPress, Webflow, Craft, or a less typical CMS, our Website Platform Playbooks show exactly where to add tracking, how to grant us access, and what to tweak for performance and SEO.

5. Learning & Troubleshooting (your technical knowledge core)

When you need the “why,” not just the “what,” visit Learning. Start with Web Tracking Fundamentals—covering Data Layers, Event Tracking, Cross-Domain Tracking, and Server-Side vs Client-Side. Jump to Debugging GA4 and Performance → Core Web Vitals when you need surgical fixes. This is the library we hand clients so routine ops (like adding us to GA4) are Fisher-Price simple.

6. Compliance & Accessibility (practical guardrails)

We keep you out of trouble and make the site usable for everyone. The docs include accessible patterns such as WAI-ARIA Standards and privacy-minded practices so your tracking and UX stay within the lines.

7. Foot-Traffic AI for Bars & Restaurants

For brick-and-mortar, we can derive walk-by vs. walk-in counts, dwell time, and repeat visitors using AI on affordable IP cameras—with privacy protections and edge inference. Use it to tie promotions to real-world outcomes, staff smarter, and measure the actual lift from your ads.

Our Process (transparent, modular, quit anytime)

Kickoff & Scope – Tell us if you want the full overhaul or a surgical strike (e.g., “Fix GA4 conversions” or “Speed up the menu page”).
Massive Checklist Run – We perform a structured audit across SEO/performance, tracking, compliance, and platform setup.
State & Grade – You’ll get a readable summary that highlights what’s broken, what’s risky, and what’s leaving money on the table—plus a clear grade.
Plan to Perfect – We deliver a sequenced roadmap with effort/impact, owners, and clear acceptance criteria.
Execute – We implement fixes or coach your team; your choice.
Monitor – Opt into ongoing scanning and alerts so regressions get squashed fast (and stop any time).

Deliverables You’ll Actually Use

A polished summary that executives can skim yet trust.
A CSV/Excel issue list for sprint planning and tasking.
Platform-specific runbooks drawn from this documentation—ready to hand to devs, marketers, or vendors.

How to Use This Documentation (map & quick links)

Think of the docs as five aisles in a well-labeled hardware store:

Ad Platforms – Pixels/SDKs, account access, events, reporting recipes, governance. Start here if an ad platform can’t “see” your conversions or you need to grant us access. Explore the section at /documentation/ad-platforms/.
Analytics Platforms – GA4 and others: setup, roles, analyses, and best practices. Start here if numbers look wrong, flat, or missing. Head to /documentation/analytics-platforms/.
Website Platforms – CMS-specific instructions for access, tracking, SEO/performance, integrations. Start here if you’re asking “Where do I put this tag in our CMS?” Browse /documentation/website-platforms/.
Compliance – Accessibility and privacy playbooks to keep tracking and UI compliant. Start here if Legal or an accessibility tool flagged issues. Visit /documentation/compliance/.
Learning – Fundamentals, debugging, advanced concepts, performance. Start here if you want to understand why something works (or doesn’t) and how to fix it like a pro. Begin at /documentation/learning/.

(These match the structure summarized on your Resources page: Introduction, Ad Platforms, Analytics Platforms, Compliance, Website Platforms.)

Choose Your Path (common issues → dead-simple steps)

A. “Please add Blue Frog to our GA4.” (2–5 minutes)

Open Analytics Platforms → Google Analytics.
Go to User Management → Add User Access and follow the steps.
Ping us; we’ll confirm access and start the audit.

B. “Meta Ads aren’t seeing conversions.”

Visit Ad Platforms → Meta Ads → Setup & Implementation → Install / Embed Tag or SDK.
Review Event Tracking to verify required events fire with correct parameters.
If checkout happens on another domain, revisit Cross-Domain Tracking.
Sanity-check in Debugging GA4 to ensure analytics is capturing the same actions.

C. “Numbers in GA4 look wrong or flat.”

Walk through Debugging GA4 for checks such as DebugView, property selection, blocked tags, and filters.
Confirm your Data Layer structure for key events (names and parameters).
If revenue flows through multiple domains, implement Cross-Domain Tracking.

D. “The site is slow and SEO/ad performance slipped.”

Run the checklist in Performance → Core Web Vitals covering LCP, CLS, and INP.
Use your CMS guide in Website Platforms for platform-specific performance fixes and where to place tags without blocking render.

E. “We need to be compliant (and accessible).”

Start with Compliance → WAI-ARIA Standards to fix critical accessibility gaps.
Ensure your tag setups and consent flows follow privacy best practices across the Ad and Analytics docs.

F. “We’re a bar/restaurant—can we measure real-world lift?”

Explore our Foot-Traffic AI capability above to measure walk-bys vs. walk-ins from existing IP cameras.
Tie promo calendars to foot-traffic patterns so you can attribute campaigns to actual visits and staff smarter.

Need help beyond these playbooks? Contact us and we’ll tailor the next steps.