Platform Overview
What Kissmetrics Actually Is
Kissmetrics is a behavioral analytics platform built around tracking individual user actions rather than anonymous page views. Founded by Neil Patel and Hiten Shah in 2008, it pioneered the concept of person-centric analytics - connecting every action to a specific user identity.
Unlike traditional web analytics that shows aggregate page views, Kissmetrics follows individuals through their entire customer journey: from first visit to trial signup to paid conversion and beyond. This person-based approach reveals the specific behaviors that lead to conversion and retention.
The platform excels at answering questions like "What do customers who convert do differently?" and "How long does it take for a user to become a paying customer?" These cohort and funnel analyses help optimize the entire customer lifecycle.
Why Kissmetrics Matters
Understanding individual user journeys transforms how you optimize for growth. Instead of guessing which marketing channels work, you can see exactly which touchpoints lead to conversions.
The cohort analysis capabilities show how user behavior changes over time. Track retention by signup week, compare feature adoption across segments, and identify the behaviors that predict long-term customer value.
For SaaS businesses especially, Kissmetrics connects pre-signup behavior with post-signup engagement and revenue, providing a complete picture of customer value.
Who It's For
Kissmetrics serves SaaS companies, e-commerce businesses, and marketing teams focused on customer lifecycle optimization. Product teams use it to understand feature adoption. Growth teams track funnel optimization. Customer success teams monitor engagement patterns.
Key Features
- Person Tracking: Follow individuals across sessions and devices
- Funnel Analysis: Identify drop-off points in conversion flows
- Cohort Reports: Compare user groups over time
- Revenue Tracking: Connect behavior to business outcomes
- A/B Testing Integration: Measure test impact on conversions