Google Analytics Integrations

Integration Inventory

• List native integrations, connectors, and APIs that extend Google Analytics.
• Document which systems your team typically links (ad platforms, CRMs, data warehouses, reverse ETL tools).
• Note licensing or plan requirements that gate specific integrations.

Implementation Playbooks

• Summarize setup steps, credentials, and mapping documents for each prioritized integration.
• Capture QA procedures to verify data is flowing bidirectionally where applicable.
• Record change management needs when connected systems update schemas or authentication methods.

Data Activation

• Highlight how Google Analytics data powers downstream actions (audiences, personalization, automation).
• Note refresh cadences, syncing strategies, and ownership across teams.
• Document troubleshooting tips for common integration failure modes.

Compliance & Security

• Track vendor reviews, data processing agreements, and risk assessments tied to integrations.
• Record required approvals before enabling new connectors.
• Note monitoring or alerting configured to watch integration health.

Backlog & Opportunities

• Maintain a wishlist of integrations to explore, including client requests and internal experiments.
• Capture dependencies, effort estimates, and potential impact for prioritization discussions.