Platform Overview
What Crazy Egg Actually Is
Crazy Egg is a visual analytics platform that shows you exactly how visitors interact with your website through heatmaps, scroll maps, session recordings, and A/B testing. Founded by conversion optimization pioneer Neil Patel and Hiten Shah in 2006, it was one of the first tools to make heatmap technology accessible to mainstream marketers.
The platform answers the question every website owner asks: "Why aren't visitors converting?" Instead of guessing, you can watch real visitor behavior, see where they click, how far they scroll, and where they get confused. This visual approach to analytics makes complex user behavior immediately understandable.
Crazy Egg focuses on simplicity. While competitors add endless features, Crazy Egg stays lean and focused on what matters: showing you what's working and what's not on your website so you can fix it fast.
Why Crazy Egg Matters
Numbers tell you what happened. Crazy Egg shows you why. Google Analytics might tell you 80% of visitors leave your landing page, but it can't show you that they're all trying to click on an image that isn't actually a button.
Visual analytics democratizes optimization. You don't need to be a data scientist to understand a heatmap. Anyone on your team can look at the visualization and immediately spot problems and opportunities.
The speed from insight to action is where Crazy Egg excels. See a problem, run an A/B test, deploy a fix. The integrated workflow means you're not exporting data to other tools - you do everything in one place.
Who It's For
Crazy Egg serves marketers, UX designers, and business owners who want to improve website performance without drowning in data. E-commerce sites use it to optimize product pages and checkout flows. SaaS companies use it to improve landing pages and onboarding.
Small businesses appreciate the straightforward pricing and simple setup. Enterprise teams value the collaboration features and the ability to track changes over time. Agencies use it to demonstrate value to clients with visual reports.
If you've ever wondered "why isn't this page converting?" Crazy Egg is built to answer that question.
History & Evolution
Pioneering Visual Analytics
When Crazy Egg launched in 2006, heatmaps were a novelty. Most businesses had never seen their website through the lens of actual user behavior. Crazy Egg made that possible for anyone willing to add a snippet of code.
The founders, Neil Patel and Hiten Shah, built Crazy Egg to solve their own problem: understanding why visitors weren't converting. They realized that if they needed this tool, so did millions of other website owners.
From Heatmaps to Full CRO Suite
Over the years, Crazy Egg expanded beyond simple heatmaps. Scroll maps showed how far visitors actually read. Click maps revealed engagement patterns. Confetti reports broke down clicks by referral source, search terms, and other segments.
Session recordings added another dimension, letting you watch complete visitor journeys instead of just static snapshots. A/B testing capabilities turned insights into action without needing a separate tool.
Staying Simple in a Complex World
While competitors added feature after feature, Crazy Egg maintained focus on doing a few things extremely well. This discipline kept the tool accessible to non-technical users while still providing valuable insights.
The platform evolved with the web, adding mobile visualization support, SPA tracking, and modern JavaScript framework compatibility without abandoning its core simplicity.
Key Features & Capabilities
Heatmaps
Visualize where visitors click on your pages. Hot spots show high engagement areas while cold zones reveal ignored content. Click heatmaps work on both desktop and mobile versions of your site.
Use heatmaps to optimize CTA placement, validate design decisions, and identify elements that confuse visitors. Compare heatmaps before and after changes to measure impact.
Scroll Maps
See exactly how far visitors scroll before leaving. Identify the "fold" for different screen sizes and understand how much of your content actually gets seen.
Scroll maps reveal whether visitors reach your important content. If your CTA is below the point where most people stop scrolling, you've found a conversion killer.
Confetti Reports
Go beyond aggregate heatmaps to see individual clicks segmented by traffic source, device, location, and more. Understand how different visitor segments interact differently with your content.
Confetti helps you realize that mobile visitors might click completely different elements than desktop users, or that paid traffic behaves differently than organic.
Session Recordings
Watch real visitors navigate your website. See their mouse movements, scrolling, clicks, and form interactions. Understand the complete user journey, not just isolated clicks.
Recordings are invaluable for UX research and bug discovery. Watch visitors struggle with a form field, and you'll know exactly what needs fixing.
A/B Testing
Test changes directly within Crazy Egg. Create variants using the visual editor - no coding required. Measure impact on clicks, conversions, and engagement.
The integrated testing means you can go from "I see a problem" to "I'm testing a solution" in minutes, not days. Quick iteration accelerates optimization.
Snapshots
Capture point-in-time reports of page performance. Compare snapshots over time to track improvements and catch regressions.
Snapshots create accountability. You can prove that the changes you made actually improved engagement.
Common Use Cases
Landing Page Optimization
Identify why landing pages underperform. See if visitors are clicking the wrong things, missing your CTA, or not scrolling to important content.
Use insights to redesign layouts, reposition CTAs, and remove distracting elements. Test changes with A/B testing to validate improvements.
E-commerce Conversion
Optimize product pages to increase add-to-cart rates. Understand how visitors interact with images, reviews, and pricing information.
Watch checkout recordings to identify friction points. See where customers hesitate or abandon the process.
Content Engagement
Measure how visitors engage with blog posts and articles. See if they're reading to the end or bouncing early.
Optimize content layout based on scroll depth data. Move key information higher if visitors aren't reaching it.
Form Optimization
Identify form fields that cause hesitation or abandonment. Watch recordings of form interactions to understand user frustration.
Test form length, field labels, and layout to improve completion rates.
Getting Started
Ready to implement Crazy Egg? Start with our Setup and Implementation Guide.
For tracking specific interactions, see our Event Tracking documentation.
Learn about connecting with other tools in our Integrations Guide.