Reddit Ads Integrations | Blue Frog Docs

Reddit Ads Integrations

Integrations linking Reddit Ads with analytics platforms, conversion tracking, and data tools.

Integration Inventory

Implementation Playbooks

  • Pixel + CAPI dual setup for redundancy and improved tracking accuracy
  • Google Tag Manager deployment for flexible pixel management
  • Shopify integration via Reddit Pixel app for automatic ecommerce tracking
  • MMP integration for mobile app install and event attribution
  • Third-party tag manager integration via custom HTML tags

Reddit Pixel Integration

Standard Deployment

Implementation Methods

  • Direct embed in website header/footer
  • Google Tag Manager for dynamic deployment
  • WordPress plugin for simplified setup
  • Shopify app for native ecommerce integration
  • Server-side rendering with pixel initialization

Reddit Conversions API (CAPI)

Server-Side Tracking

  • HTTP API for sending conversion events from your server
  • Improved attribution accuracy beyond browser limitations
  • Privacy-compliant tracking without third-party cookies
  • Deduplication with pixel events via event_id matching
  • Support for both web and offline conversions

CAPI Use Cases

  • High-value purchase events for redundancy
  • Server-side checkout confirmation tracking
  • Lead form submissions processed server-side
  • Subscription renewals and recurring billing events
  • Offline conversion uploads (in-store purchases, phone orders)

Authentication

  • OAuth 2.0 access token required for CAPI requests
  • Generate access tokens in Reddit Ads Manager
  • Refresh tokens for long-term integration
  • Secure token storage in environment variables
  • Rate limiting: 1000 events per request, 100 requests per minute

Partner Integrations

Shopify

Reddit Pixel for Shopify:

  • Install Reddit Pixel app from Shopify App Store
  • Automatic pixel deployment on all pages
  • Pre-configured Purchase, AddToCart, ViewContent events
  • Dynamic product parameters from Shopify catalog
  • No code implementation required

Setup Steps:

  1. Install Reddit Pixel app in Shopify admin
  2. Connect Reddit Ads account
  3. Select pixel ID to use
  4. Enable automatic event tracking
  5. Verify events in Reddit Events Manager

Google Tag Manager

Deployment via GTM:

  • Create Custom HTML tag with Reddit Pixel base code
  • Configure pixel ID as GTM variable
  • Create separate tags for each event type
  • Use dataLayer for dynamic event parameters
  • Trigger tags based on page views, clicks, form submissions

Benefits:

  • Version control for pixel changes
  • A/B testing different pixel configurations
  • Easy environment management (dev, staging, production)
  • No developer dependency for pixel updates

Mobile Measurement Partners (MMPs)

Supported MMPs:

  • AppsFlyer - Full integration with Reddit attribution
  • Adjust - App install and in-app event tracking
  • Kochava - Cross-device attribution and fraud prevention
  • Branch - Deep linking with Reddit campaign data
  • Singular - Unified mobile app attribution

MMP Benefits:

  • Automatic app install attribution from Reddit ads
  • In-app event tracking (registrations, purchases, level completions)
  • Deep link users to specific app content from Reddit ads
  • Fraud detection and prevention
  • Cross-platform attribution (iOS and Android)
  • Post-install event optimization

Configuration:

  1. Create MMP account and add Reddit as an integrated partner
  2. Configure postback URLs in MMP dashboard
  3. Add Reddit to ad network integrations
  4. Set up conversion events to track
  5. Test attribution with test campaigns

Analytics Platforms

Google Analytics Integration:

  • Use UTM parameters in Reddit ad URLs for campaign tracking
  • Track Reddit traffic in GA acquisition reports
  • Create custom segments for Reddit visitors
  • Set up goals to measure Reddit conversion impact
  • Import cost data via Google Analytics Data Import

Adobe Analytics:

  • Configure processing rules for Reddit campaign parameters
  • Create custom eVars for Reddit campaign tracking
  • Build calculated metrics for Reddit ROAS
  • Dashboard widgets for Reddit performance

CRM and Marketing Automation

HubSpot:

  • Track Reddit ad clicks via UTM parameters
  • Attribute leads to Reddit campaigns
  • Create workflows based on Reddit traffic
  • Sync conversion events back to Reddit via CAPI

Salesforce:

  • Capture Reddit campaign data in lead/contact records
  • Build reports on Reddit-sourced opportunities
  • Upload closed deals as offline conversions via CAPI
  • Calculate Reddit contribution to revenue

Data Activation

Audience Targeting

  • Website Visitors - Retarget users who visited specific pages
  • Custom Audiences - Upload customer lists (email, phone)
  • Conversion-Based Audiences - Target users who completed specific events
  • Lookalike Audiences - Find users similar to your best customers
  • Subreddit Engagement - Retarget users who engaged with your posts

Audience Creation Requirements

  • Minimum 100 matched users for custom audiences
  • Minimum 1,000 users for lookalike source audiences
  • SHA-256 hashed email or phone for customer list uploads
  • 30-180 day pixel event windows for conversion audiences
  • Privacy compliance required (user consent, privacy policy)

Dynamic Ads

  • Product catalog integration for ecommerce
  • Automatically show relevant products to users
  • Retarget users who viewed specific products
  • Cross-sell and upsell based on browsing behavior
  • Requires Reddit Pixel with ViewContent and AddToCart events

Reddit Ads API

API Capabilities

  • Campaign Management - Create, read, update, delete campaigns programmatically
  • Reporting - Fetch performance data, conversions, spend
  • Audience Management - Create and update custom audiences
  • Creative Management - Upload and manage ad creatives
  • Bulk Operations - Manage multiple campaigns at scale

Authentication

  • OAuth 2.0 client credentials or authorization code flow
  • Create app credentials in Reddit Ads Manager
  • Scope permissions: ads.read, ads.write, conversions
  • Access token valid for 1 hour, refresh tokens for 90 days

Common Use Cases

  • Automated campaign creation and budget management
  • Custom reporting dashboards with Reddit + other platform data
  • Bulk creative uploads and testing
  • Automated bid adjustments based on performance
  • Scheduled reporting exports to data warehouses

Compliance & Security

Privacy Requirements

  • GDPR Compliance - Obtain user consent before pixel tracking
  • CCPA Compliance - Honor user opt-outs via consent management
  • Cookie Disclosure - Update privacy policy to disclose Reddit Pixel
  • Data Retention - Reddit retains event data per platform policies
  • User Rights - Support data deletion and access requests

Data Security

  • Hash all personally identifiable information (PII) before sending
  • Use HTTPS for all API requests
  • Secure storage of access tokens and API credentials
  • Regular access audits for Reddit Ads account permissions
  • Principle of least privilege for user roles

Business Verification

  • Business verification may be required for advanced features
  • Verify domain ownership in Reddit Ads Manager
  • Confirm advertiser identity for certain industries (finance, healthcare)
  • Comply with Reddit's advertising policies and community guidelines

Event Deduplication

Pixel + CAPI Deduplication

When using both Reddit Pixel and Conversions API:

  1. Generate unique event_id for each conversion (e.g., order_12345_timestamp)
  2. Send same event_id in both pixel and CAPI payloads
  3. Reddit deduplicates automatically based on matching event_id
  4. Prioritizes CAPI if both events received within deduplication window
  5. 28-day deduplication window for matching events

Deduplication Best Practices

  • Use order ID or transaction ID as base for event_id
  • Include timestamp to ensure uniqueness across users
  • Send CAPI events within 5 minutes of pixel event
  • Monitor deduplication rate in Events Manager
  • Test with small volume before full rollout

Backlog & Opportunities

  • Explore Reddit Conversions API Gateway for easier server-side setup
  • Evaluate advanced matching for improved user attribution
  • Test catalog integration for dynamic product ads
  • Implement offline conversion uploads for in-store purchases
  • Build custom reporting dashboard via Reddit Ads API
  • Investigate subreddit community pixel segmentation
  • Set up automated audience syncing with CRM platforms
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