Quora Ads Event Tracking | Blue Frog Docs

Quora Ads Event Tracking

Complete guide to Quora Pixel and conversion tracking implementation

Quora Ads Event Tracking

Overview

Quora Ads uses the Quora Pixel and Conversions API for conversion tracking, audience building, and campaign optimization. The pixel enables website tracking for standard and custom events, while the API provides server-side tracking for improved accuracy. Both work together to provide comprehensive measurement across the customer journey.

Standard Events

Quora supports predefined events for common conversion types:

Conversion Events

  • Generic - General conversion event
  • Purchase - Completed transaction
  • GenerateLead - Lead form submission
  • CompleteRegistration - Account signup
  • AddToCart - Product added to cart
  • AddPaymentInfo - Payment method added
  • AddToWishlist - Product wishlisted
  • InitiateCheckout - Checkout started
  • Search - Site search performed

Installing the Quora Pixel

Base Pixel Code

Install on all pages:

<!-- Quora Pixel Base Code -->
<script>
!function(q,e,v,n,t,s){if(q.qp) return; n=q.qp=function(){n.qp?n.qp.apply(n,arguments):n.queue.push(arguments);}; n.queue=[];t=document.createElement(e);t.async=!0;t.src=v; s=document.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s);}(window, 'script', 'https://a.quora.com/qevents.js');
qp('init', 'PIXEL_ID');
qp('track', 'ViewContent');
</script>
<noscript><img height="1" width="1" style="display:none" src="https://q.quora.com/_/ad/PIXEL_ID/pixel?tag=ViewContent"/></noscript>

Replace PIXEL_ID with your Quora Pixel ID from the Ads Manager.

Pixel Placement

  • Base pixel: All pages (in <head> or early in <body>)
  • Event pixels: Specific pages where conversions occur
  • Noscript fallback: After the script tag

Custom Events

Creating Custom Conversions

Track business-specific actions:

// Custom event with type
qp('track', 'Generic', {
  type: 'NewsletterSignup'
});

// Custom event with value
qp('track', 'Generic', {
  type: 'ContentDownload',
  value: 25.00,
  currency: 'USD'
});

// Demo request
qp('track', 'GenerateLead', {
  type: 'DemoRequest',
  value: 100.00,
  currency: 'USD'
});

Event Parameters

Customize with additional data:

qp('track', 'Purchase', {
  value: 99.99,
  currency: 'USD',
  productId: 'SKU_12345',
  quantity: 1,
  type: 'Subscription'
});

Ecommerce Events

Purchase Tracking

Complete purchase implementation:

<!-- On thank you/confirmation page -->
<script>
qp('track', 'Purchase', {
  value: 149.99,
  currency: 'USD',
  orderId: 'ORDER_12345'
});
</script>
<noscript><img height="1" width="1" style="display:none" src="https://q.quora.com/_/ad/PIXEL_ID/pixel?tag=Purchase&value=149.99&currency=USD"/></noscript>

Add to Cart

qp('track', 'AddToCart', {
  value: 49.99,
  currency: 'USD',
  productId: 'SKU_001'
});

Initiate Checkout

qp('track', 'InitiateCheckout', {
  value: 99.99,
  currency: 'USD',
  numItems: 2
});

Complete Funnel Example

// 1. View Content (automatic with base pixel)
qp('track', 'ViewContent');

// 2. Add to Cart
qp('track', 'AddToCart', {
  value: 49.99,
  currency: 'USD',
  productId: 'SKU_001'
});

// 3. Initiate Checkout
qp('track', 'InitiateCheckout', {
  value: 49.99,
  currency: 'USD'
});

// 4. Add Payment Info
qp('track', 'AddPaymentInfo');

// 5. Purchase
qp('track', 'Purchase', {
  value: 49.99,
  currency: 'USD',
  orderId: 'ORDER_12345'
});

Lead Generation Events

Generate Lead

Track lead form submissions:

qp('track', 'GenerateLead', {
  value: 50.00,  // Estimated lead value
  currency: 'USD',
  type: 'ContactForm'
});

Complete Registration

Track account signups:

qp('track', 'CompleteRegistration', {
  value: 10.00,
  currency: 'USD',
  type: 'FreeTrial'
});

Conversion Tracking

Implementation Methods

1. Quora Pixel (JavaScript)

Standard implementation:

<script>
!function(q,e,v,n,t,s){if(q.qp) return; n=q.qp=function(){n.qp?n.qp.apply(n,arguments):n.queue.push(arguments);}; n.queue=[];t=document.createElement(e);t.async=!0;t.src=v; s=document.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s);}(window, 'script', 'https://a.quora.com/qevents.js');
qp('init', 'PIXEL_ID');
qp('track', 'ViewContent');
</script>

2. Google Tag Manager

Deploy via GTM with Custom HTML:

Base tag (all pages):

<script>
!function(q,e,v,n,t,s){if(q.qp) return; n=q.qp=function(){n.qp?n.qp.apply(n,arguments):n.queue.push(arguments);}; n.queue=[];t=document.createElement(e);t.async=!0;t.src=v; s=document.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s);}(window, 'script', 'https://a.quora.com/qevents.js');
qp('init', '{{Quora Pixel ID}}');
qp('track', 'ViewContent');
</script>

Conversion tag (specific triggers):

<script>
qp('track', 'Purchase', {
  value: {{DL - Order Total}},
  currency: 'USD',
  orderId: '{{DL - Order ID}}'
});
</script>

3. Quora Conversions API

Server-side tracking:

import requests
import hashlib
import time

def hash_value(value):
    """SHA256 hash for user data"""
    return hashlib.sha256(value.lower().strip().encode()).hexdigest()

def send_quora_conversion(event_data):
    url = "https://ads-api.quora.com/conversion-events"

    headers = {
        "Authorization": "Bearer YOUR_ACCESS_TOKEN",
        "Content-Type": "application/json"
    }

    payload = {
        "pixel_id": "PIXEL_ID",
        "events": [{
            "event_name": "Purchase",
            "timestamp": int(time.time()),
            "event_id": "unique_event_id",  # For deduplication
            "value": 99.99,
            "currency": "USD",
            "user_data": {
                "email": hash_value("user@example.com"),
                "phone": hash_value("+15551234567"),
                "client_ip_address": "192.168.1.1",
                "client_user_agent": "Mozilla/5.0...",
                "click_id": "quora_click_id"
            },
            "custom_data": {
                "order_id": "ORDER_12345",
                "content_ids": ["SKU_001", "SKU_002"]
            }
        }]
    }

    response = requests.post(url, headers=headers, json=payload)
    return response.json()

Click ID Capture

Capture Quora click ID for attribution:

// Capture qclid from URL
function getQuoraClickId() {
  const params = new URLSearchParams(window.location.search);
  return params.get('qclid');
}

// Store for later use
const clickId = getQuoraClickId();
if (clickId) {
  localStorage.setItem('quora_click_id', clickId);
  document.cookie = `qclid=${clickId}; path=/; max-age=2592000`;
}

Attribution

Attribution Windows

Configure in Quora Ads Manager:

Window Type Default Range
Post-click 28 days 1-90 days
Post-view 1 day 1-7 days

Attribution Model

Quora uses last-touch attribution:

  • Credit goes to last Quora ad interaction
  • Configurable click and view windows
  • Deduplication via order/event IDs

Audience Building

Retargeting Audiences

Build audiences from pixel events:

// All visitors
qp('track', 'ViewContent');

// Product page visitors
qp('track', 'ViewContent', {
  contentType: 'product',
  contentIds: ['SKU_001']
});

// Cart abandoners
qp('track', 'AddToCart');
// (Exclude purchasers in audience settings)

// Converters (for exclusion/lookalikes)
qp('track', 'Purchase');

Audience Types

  • Website visitors: All pixel traffic
  • Event-based: Users who triggered specific events
  • Value-based: High-value customers for lookalikes
  • List match: Upload customer emails

Debugging & Validation

Quora Pixel Helper

Chrome extension for validation:

  1. Install Quora Pixel Helper
  2. Navigate to your site
  3. View detected pixels and events
  4. Check parameters and errors

Browser Console

// Check if Quora pixel loaded
if (typeof qp === 'function') {
  console.log('Quora Pixel loaded');
  console.log('Queue:', window.qp?.queue);
} else {
  console.error('Quora Pixel not found');
}

Network Tab

  1. Open DevTools > Network
  2. Filter for "quora.com"
  3. Trigger conversion
  4. Verify request fires with parameters

Quora Ads Manager

Check pixel health:

  1. Navigate to Pixels & Events
  2. View recent activity
  3. Check event counts by type
  4. Review any error notifications

Test Mode

Send test events:

qp('track', 'Purchase', {
  value: 1.00,
  currency: 'USD',
  orderId: 'TEST_' + Date.now()
});

Best Practices

Implementation

  1. Install base pixel on all pages for complete audience building
  2. Place pixel in <head> for reliable loading
  3. Include noscript fallback for non-JS browsers
  4. Use Conversions API alongside pixel for accuracy
  5. Capture and store click IDs for offline attribution

Event Strategy

  1. Track full funnel from ViewContent to Purchase
  2. Use consistent event names matching Quora standards
  3. Include values for all revenue-generating events
  4. Pass order IDs for deduplication
  5. Create custom events for key business actions

Privacy Compliance

  1. Respect consent requirements before firing
  2. Hash PII when using Conversions API
  3. Update privacy policy to disclose tracking
  4. Honor opt-outs from privacy controls
  5. Use server-side tracking where client blocked

Optimization

  1. Optimize toward valuable events (Purchase, Lead)
  2. Build lookalikes from high-value converters
  3. Exclude recent converters from prospecting
  4. Test different attribution windows for your cycle
  5. Monitor conversion rates by targeting option
↑ Back to top
// SYS.FOOTER