Google Ads Integrations

Integrations

Document how Google Ads connects to the broader analytics, marketing, and automation stack.

Analytics & Measurement Stack

• Data destinations (GA4, warehouse, BI tools) and required connectors or exports.
• Conversion or event export configurations, including API credentials and schedules.
• Validation steps to ensure IDs, campaign names, and revenue fields align across systems.

Audience & Data Sync

• CRM or CDP syncs with field mapping, refresh frequency, and suppression rules.
• Commerce or catalog feeds with maintenance cadence and ownership.
• Offline or partner data uploads, including encryption and transfer standards.

Automation & Workflow Tools

• Connections to orchestration platforms (Zapier, Workato, marketing automation) and their use cases.
• Alerting or monitoring integrations (Slack, email, incident tools) with thresholds.
• Governance for API keys, service accounts, and rotation schedules.

Ongoing Maintenance

• Ownership table listing systems, contacts, and renewal dates.
• Quarterly review checklist for permissions, rate limits, and schema changes.
• Escalation path when integrations fail or data drifts.