Symptom Library
- Attribution token not returning from API
- SKAdNetwork postbacks not received
- Conversion values not matching expectations
- Search Ads Attribution API returning errors
- MMP attribution discrepancies with Apple data
- App Analytics showing zero Search Ads installs
Investigation Workflow
- Verify app has Search Ads entitlement in Xcode
- Check ADServices framework integration
- Confirm SKAdNetwork registration in Info.plist
- Review attribution token API implementation
- Validate conversion value schema mapping
- Test with Apple's diagnostic tools
Tools & Logs
- Xcode console for ADServices API responses
- SKAdNetwork diagnostic logs in device console
- Apple Search Ads Campaign dashboard
- MMP debug mode and validation tools
- Network inspector for API calls
- TestFlight for production-like testing environment
Escalation & Communication
- Apple Search Ads support via Campaign Manager
- Apple Developer support for framework issues
- MMP technical support for integration questions
- Community forums: Apple Developer Forums
- Enterprise support available for large advertisers
Preventive Maintenance
- Monthly audit of SKAdNetwork conversion schema
- Quarterly review of attribution accuracy vs. MMP
- Regular testing of Attribution API after iOS updates
- Monitor for changes in Apple's privacy framework