Symptom Library
- Conversion tags not firing or tracking pixel failures
- Attribution discrepancies between Adobe Analytics and Advertising Cloud
- DSP campaign delivery issues or bid optimization problems
- Audience segment activation delays
- Cross-device tracking gaps
- API integration errors or bulk upload failures
Investigation Workflow
- Check conversion tag status in Adobe Advertising Cloud UI
- Verify Adobe Analytics integration and data sharing settings
- Review DSP campaign settings and targeting configuration
- Check audience segment sync status in Audience Manager
- Validate tracking pixel implementation using browser developer tools
- Review API logs and error responses for integration issues
Tools & Logs
- Browser Developer Tools (Network tab) for conversion tag validation
- Adobe Experience Cloud Debugger extension for tag inspection
- Adobe Analytics Real-Time Reports for conversion validation
- Adobe Advertising Cloud API logs for integration diagnostics
- DSP Performance Reports for campaign delivery troubleshooting
- Audience Manager Segment Reports for activation status
Escalation & Communication
- Adobe Customer Care for platform-level issues
- Adobe Professional Services for implementation support
- Adobe Experience League Community for peer assistance
- Account team for strategic guidance and optimization
- Document error codes and screenshots for support tickets
Preventive Maintenance
- Weekly conversion tracking validation across key events
- Monthly attribution report reconciliation between systems
- Regular audience segment sync monitoring
- Quarterly API integration health checks
- Continuous monitoring of DSP campaign delivery metrics
- Periodic review of tag implementation and data layer consistency