Ad Platform Playbooks | Blue Frog Docs

Ad Platform Playbooks

Integrations, troubleshooting, and governance checklists for every ad platform your marketing team monitors.

Your marketing and analytics teams should continually validate tracking, compliance, and performance across major ad ecosystems. Dive into any platform to find:

  • Onboarding and configuration requirements.
  • Recommended event and conversion mappings.
  • Troubleshooting workflows for data drops or policy violations.
  • Integrations that tie the platform back to your analytics stack.

Search & Display Advertising

Platform Description
Google Ads Search, Display, Shopping, and YouTube advertising
Microsoft Advertising Bing, Yahoo, and Microsoft network ads
DV360 Google's enterprise programmatic display platform

Social Media Advertising

Platform Description
Meta Ads Facebook and Instagram advertising
TikTok Ads Short-form video advertising platform
LinkedIn Ads B2B professional network advertising
X Ads Twitter/X advertising platform
Snapchat Ads Snapchat advertising and AR lenses
Pinterest Ads Visual discovery and shopping ads
Reddit Ads Community-based advertising
Quora Ads Q&A platform advertising

E-commerce & Retail

Platform Description
Amazon Advertising Amazon marketplace and DSP advertising
Criteo Retargeting and commerce media

Programmatic & DSPs

Platform Description
The Trade Desk Independent demand-side platform
MediaMath Enterprise programmatic advertising
Adobe Advertising Cloud Adobe's cross-channel DSP
AdRoll Retargeting and growth marketing

Native & Content Discovery

Platform Description
Taboola Content discovery and native advertising
Outbrain Native content recommendations

Audio & Streaming

Platform Description
Spotify Ads Audio and podcast advertising

Mobile & App Install

Platform Description
Apple Search Ads App Store search advertising

Platform Selection Guide

Use Case Recommended Platforms
Brand Awareness Meta, TikTok, Spotify, DV360
Direct Response Google Ads, Meta, Criteo
B2B Marketing LinkedIn, Quora, Google Ads
E-commerce Google Shopping, Amazon, Meta, Criteo
App Installs Apple Search Ads, Google App, TikTok
Retargeting Criteo, AdRoll, Meta, Google
Programmatic DV360, The Trade Desk, MediaMath

Select a platform from the sidebar to jump into its full implementation guide.

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