Turn walk-bys into regulars.
Most bars lose money before guests even walk inside. We fix that. From walk-by traffic to repeat orders, Blue Frog makes sure every cover counts with bar marketing, restaurant website SEO, and foot traffic analytics that keep guests coming back.
Universal Problems ➔ Strategic Solutions
Choose the pillar that tackles your core pain point—bar marketing, restaurant website SEO, foot traffic analytics, or menu optimization—and every path boosts revenue and smooths operations.
Fast, findable sites
If your site takes 5 seconds, your guest is already on Yelp for someone else.
Foot-traffic AI
Stop guessing how many guests passed your door — know it.
Order & loyalty analytics
Find out which dishes and happy hour promos make guests come back.
Compliant & accessible
Don’t lose customers (or lawsuits) because your site locks them out.
Save your restaurant profile once. Reuse it in every calculator.
Your answers are stored in a privacy-friendly cookie on this browser. Each tool pulls what it can so you only fill in the specifics.
What gets saved?
- Business profile values you set here
- Any calculator inputs you adjust on tool pages
- Data never leaves your device and you can clear it anytime
Count people, not guesses.
We use cameras (not guesswork) to count who walks by and who comes inside—real foot traffic analytics that help you staff smartly, plan happy hour promotion strategy, and stop wasting payroll.
How it worksPick your path. Results either way.
Free Audit: Find Hidden Leaks in 2 Minutes
Free
Spot bar marketing, restaurant website SEO, compliance, and foot-traffic leaks without spending a dollar.
Start Free AuditFull Service: Stop the Bleeding + Grow Faster
$399/mo
All core fixes, ongoing foot traffic analytics, menu optimization, and marketing playbooks to keep covers climbing.
Start ServiceConsulting: Get Targeted Fixes, No Long Contracts
$150/hr
Targeted help on campaigns, happy hour promotion strategy, or troubleshooting—no monthly commitment.
Schedule ConsultNiche capabilities
Websites & Performance
- Core Web Vitals hardening (LCP/CLS/INP), speed budgets, perf QA
- CDN, caching, edge rules, image pipelines (AVIF/WebP, lazy/priority loading)
- JS diet & third-party hygiene (tag manager bloat control, async/defer)
- Accessibility-first rebuilds (semantic HTML, keyboard paths, forms)
- Mobile-first UX (tap targets, sticky bars, viewport, font loading)
- Uptime-safe deployments, rollback patterns, staging → prod checks
Local SEO & Findability (bars + restaurants)
- GBP setup/tune (categories, attributes, hours, photos, posts, events)
- Menu SEO: pages not PDFs, menu schema, internal links, seasonal menus
- Event & Happy-Hour SEO (recurring events, Event schema, landing pages)
- “Near me” intent capture (taplists, brunch, late-night bites)
- NAP consistency, map embeds, click-to-call, OpenGraph/Twitter cards
- Review strategy & responder playbook (ethically done; no astroturf)
Foot-Traffic AI (on-prem, privacy-safe)
- IP-cam counting on Raspberry Pi (YOLOv8 + DeepSORT); count people, not faces
- Passers-by vs walk-ins, dwell, zones/masks, hour-of-day & day-of-week
- Calibration, occlusion handling, lighting drift, false-positive reduction
- Dashboards: staffing hints, promo timing, conversion from street → door
- Data retention & privacy policy (on-device processing; anonymized counts only)
Analytics & Measurement (stack-agnostic)
- Specs & governance (GTM/GA4/Adobe Launch/AEP, server-side where useful)
- POS & loyalty tie-ins (Toast/Square/etc.) for orders ↔ traffic ↔ repeat
- UTM/GCLID/FBCLID persistence checks; identity/session stitching basics
- Owner/GM boards: sales mix, margin, repeat visits, walk-in lift, day-parting
- “Tin-foil forecasting”: simple staffing & promo impact projections (Consulting)
Media & HB Validation (deep QA)
- Heartbeat / Streaming Media rule engine (start/play/ad bookends/cadence)
- HAR/Charles/Edge logs → canonical event envelope, sequence linting
- First-ping rules, playhead sanity, live vs VOD logic, host/path sanity
- OTT/app telemetry spot-checks; dup/under-fire detection; anomaly flags
Accessibility & Compliance
- WCAG 2.1 AA audits, remediation plans, re-testing & statements
- Color/contrast, focus order, alt text, form labels, skip links, tab traps
- Policy pages & consent UX; cookie/classification alignment
- Security+privacy overlap (headers, HSTS, CSP) for legal risk reduction
Monitoring, Reliability & CI
- Synthetic checks (pages, CTAs, cart/order/reservation flows)
- RUM/Core Web Vitals sampling; speed alerts; change detection
- Lighthouse CI at scale (batch runs, trend lines, regressions)
- Certificate/robots/sitemap/404 drift, broken links & image 404s
Security Hardening (basics done right)
- TLS/HTTPS/HSTS, modern TLS ciphers, redirect chains
- Security headers: CSP, XFO, Referrer-Policy, Permissions-Policy, COOP/COEP
- Admin exposure checks, dependency audits, routine patch cadence
Conversion UX & Ordering/Reservation
- Above-the-fold CTA checks (Book/Reserve/Order Now)
- Direct vs aggregator clarity (fees vs margin; steer to direct when possible)
- Menu/checkout friction audits (mobile tap flow, autofill, error handling)
- Reservation widget tuning (Resy/OpenTable vs direct booking tradeoffs)
Menu, Promotions & Pricing Strategy
- Menu engineering (item placement/heroing, add-ons, pairing prompts)
- Flights (beer/whiskey) pricing models; keg yield & waste targets
- Happy-hour design (break-even, lift requirements, promo calendar)
- Event night playbooks (sports/game nights, live music, trivia)
Reputation & Social Proof
- Review acquisition cadence & response scripting
- Lightweight social proof embeds (stars, UGC) with perf budget in mind
- Photo freshness plan (what to shoot, when, and where it pays off)
Data & Integrations
- POS exports → dashboards; loyalty files; gift card/wallet basics
- GBP/Maps, SERP APIs (where policy-compliant), webhooks to CRM/email/SMS
- Clean data contracts, retention windows, export rights (no lock-in)
Reporting & Dashboards (operator-first)
- Owner board: revenue, margin, repeat rate, CPA/ROAS reality
- GM/shift board: staffing hints, hour-by-hour traffic vs orders
- Marketing board: local search, event lift, promo tests, creatives
- Alerting on drift (traffic, conversion, COGS, spoilage, pour variance)
Free Tests & In-Browser Audits (lead magnets)
- Core Web Vitals snapshot; axe-core accessibility “5-minute check”
- Menu PDF trap detector; Event/Hours schema checks; “Open now?” sanity
- CTA friction (Reserve/Order visibility); image & script bloat scans
- Bookmarklet/extension packaging; PDF export; email-gated full report
Calculators for Bars (browser-only)
- Walk-by → Walk-in ROI; Happy-Hour Profit simulator
- Keg Yield & Price optimizer; Cocktail Margin builder
- Pour Cost & Shrink checker; Flight Builder (beer/whiskey)
- Staffing Break-even; Delivery vs Direct impact; Promo ROI
- Waste/spoilage estimator (citrus/prep); dynamic pricing uplift; tip-pool tester
Consulting, Training & Playbooks
- Operator coaching (90-day growth plan, weekly cadence)
- Tagging/spec authoring & handoff; QA SOPs; governance templates
- Event week “war-room” support; post-mortems & iteration
- Team enablement: dashboards use, menu/price tests, review etiquette
Rollout & Multi-Location Ops
- Template kits for sites/menus/events; brand standards & variance guardrails
- Multi-location dashboards & city-factor normalization
- Staged adoption: audit → quick wins → full service → advanced add-ons
Optional Tiny-Backend Utilities (when needed)
- PSI/Lighthouse snapshot proxy; security headers check
- robots/sitemap validators; one-hop PDF finder
- Location Walk-By Estimator (OSM + Census + city calibration)
Included in Full Service unless marked Consulting.
No contracts • Cancel anytime • Multi-location friendly
Is your venue silently bleeding cash?
Do you still guess who passes your door—or who actually steps inside?
Is your website slow, outdated, or buried in local search results?
Unsure which dishes or menu optimization tweaks actually drive repeat orders?
- $500 wasted in payroll because you guessed wrong on foot-traffic.
- Guests searching “cocktails near me” never even see you.
- Pouring profits down the drain every week.
Get a comprehensive audit combining foot-traffic AI, site & SEO review, brand audit, analytics, and actionable recommendations—everything reviewed, everything improved with happy hour promotion strategy baked in.
Results & Real Stories
Before our foot traffic analytics they overstaffed; after, they staffed smarter, cut $500/week in waste, and finally filled weekday tables.
Taproom
Local Gastropub
They were invisible in local search until bar marketing and restaurant website SEO lifted impressions 45% and street-to-seat conversion 25%.
City Bistro
Downtown Cafe
Menu guesses kept margins flat; menu optimization insights boosted entrée sales 15% and loyalty signups followed suit.
Coastal Grill
Seafood Restaurant
Turn Insight Into Action, Starting Today.
Every week you wait costs you staff hours, spoiled stock, and lost guests. Start your free audit now.