Website Performance

Faster hospitality websites that guests and search engines love.

We engineer sub-two-second experiences, build inclusive flows that convert, and document compliance so operators can focus on hospitality—not firefighting web issues.

Slow pages, lost covers

Guests bail when image-heavy menus and third-party scripts drag load times past five seconds. Delivery marketplaces win the search instead. Signals: Core Web Vitals in the red, menus hard to read on mobile, reservations or waitlists buried below the fold.

Invisible in local search

Competing listings outrank you, directories disagree on hours, and menu metadata is missing so Google can’t feature your dishes. Signals: Outdated Google Business Profile data, no structured menu markup, review responses inconsistent with brand voice.

Accessibility and compliance risk

Color contrast, alt text, keyboard access, and privacy disclosures are inconsistent. You need proof for landlords, investors, or regulators. Signals: WCAG 2.1 AA gaps, no audit history or remediation log, unclear ownership for ongoing checks.

Our delivery rhythm

Each engagement is collaborative—operators stay in the loop, and documentation is ready for stakeholders.

Intake & Audit

Full-scope audit

We benchmark speed, UX, SEO, and accessibility using lab and field data, then map every issue to guest impact and revenue risk.

Implement

Hospitality-first rebuild

Our delivery team optimizes infrastructure, content, and flows so guests can find hours, menus, and reservations in two taps.

Test & Refine

Monitor & iterate

Monthly reports connect Core Web Vitals, search rank, and conversions to foot-traffic, reservations, and order data.

Repeat

Stakeholder-ready documentation

Each engagement is collaborative—operators stay in the loop, and documentation is ready for stakeholders.

Measurement that ties to the floor

Core Web Vitals & uptime dashboard

Daily snapshots show LCP, INP, CLS, and uptime with alerts when we breach the agreed speed budget.

See analytics delivery →

Traffic-to-revenue insight

We connect site visits to walk-ins and orders using Foot-Traffic AI and loyalty exports, so you see the revenue impact.

Explore Foot-Traffic AI →

What’s included

Core Web Vitals & speed engineering

Performance budgets, CDN & caching strategy, image pipelines tuned for menu-heavy pages, script governance.

Menu & conversion flows

Structured menu schema, reservation and waitlist CTAs, order integrations, tap-to-call, and ADA-friendly layouts.

Accessibility & WCAG 2.1 AA

Manual + automated audits, remediation sprints, alt text coverage, keyboard and screen reader validation.

Local SEO foundation

Google Business Profile optimization, location pages, link-building playbook, and reputation response guidance.

Security & compliance guardrails

HTTPS hardening, privacy notice alignment, consent logging, and documentation produced with our compliance team.

Analytics & foot-traffic integration

Tag management, conversion tracking, and stitched reporting across website, POS, loyalty, and in-venue traffic.

Included in Full Service retainers. Compare plans.

Recent wins

Craft cocktail lounge – Portland

Reduced homepage load from 6.3s to 1.8s, added structured menu data, and increased reservation conversions by 28% in six weeks.

Neighborhood pizza group – Chicago

Unified five location sites into one lightning-fast experience, halved maintenance costs, and stabilized Google rankings.

Brewery taproom – Denver

Accessibility remediation avoided a demand letter, while loyalty sign-ups grew 19% thanks to improved mobile flows.

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Related playbooks

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No contracts. Cancel anytime. Multi-location friendly.