Revenue growth scaffold

Upsell / Add-On Profit

Evaluate premium add-ons, modifiers, and sides by modeling incremental margin and uptake rate sensitivity.

Upsell scenario

Model add-on margin and volume based on base unit throughput and expected uptake.

Incremental impact

Margin per add-on
$3.75
Expected uptake
18.0%
Projected add-ons
216
Incremental profit
$810.00

Validation

  • Inputs look good. Bake this into codex.upsell.v1 once persistence lands.

QA notes

  • Uptake assumes every base unit is eligible for the add-on.
  • Pair with conversion funnel data once codex.upsell.v1 persistence ships.
  • Compare against cannibalization risk when adding multiple upsells.