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ROAS & Reality Check Calculator

Estimate advertising outcomes across multiple scenarios.

Product
Average order value per initial purchase. Added to customer LTV.
Cost of goods sold per unit. Deducted from revenue.
Advertising
Total advertising budget for the scenario.
Cost per click used to estimate traffic from spend.
Percent of clicks that turn into leads.
Conversion rate from lead to customer.
Subscription
Include subscription revenue in lifetime value.
Services
Enable if you sell services that close after a lead.
Costs
Fixed team costs included in profit calculations.
Ongoing tool expenses included in profit.
Other fulfillment costs factored into profit.