Email, plumbed in. Then it's yours.
We wire up Mailchimp or Klaviyo, ship 3-5 branded templates, and stand up the five automations every business actually needs. One-time engagement, one flat fee. You leave with a working email stack you own.
Most email agencies want a $2K/mo retainer. We want you off our invoice.
Ongoing email content is a great business — for someone else. We're an ad agency. Our edge is performance media and the analytics underneath it, not writing your weekly newsletter.
So we do the part that's actually hard for non-specialists: the infrastructure. Deliverability, templates, automations, the boring plumbing that takes a senior person two weeks to get right and a non-specialist two months to get wrong. After that, you own it, and you don't owe us a monthly fee to keep the lights on.
Two weeks. Six deliverables. One handoff.
Platform Wired In
Mailchimp or Klaviyo, your call. We connect it to your store, sync your customer list, set up sender domains (SPF, DKIM, DMARC), and get the deliverability fundamentals right so the first send doesn't land in spam.
3-5 Branded Templates
Master templates built in your brand — header, footer, product blocks, hero, CTA buttons. Plain HTML, easy for non-designers to swap copy and images into. You own them outright.
Welcome Series Automation
Multi-step new-subscriber flow that introduces your brand, sets expectations, and primes the first purchase. Pre-written copy you can refine over time.
Abandoned Cart Recovery
Timed sequence that brings shoppers back before they forget. Dynamic product blocks, urgency triggers, discount logic where appropriate. Live on day one.
Post-Purchase + Win-Back + Birthday
Three more standard automations configured and tested: thank-you/review request post-purchase, 30/60-day win-back for lapsed customers, and a birthday flow if you collect it.
Handoff + 30-Min Training
Walkthrough of the platform, the templates, and the automations. You leave with credentials, documentation, and a clear picture of what to send and when.
Flat fee, no retainer. Platform setup, branded templates, five automations, deliverability config, handoff training. You walk away owning everything.
Start setupFrequent questions
What does it cost?
$1,000 flat, one-time. Includes the platform setup, templates, all five standard automations, deliverability config, and the handoff session. No retainer, no surprise add-ons.
Do you run my email campaigns after setup?
No. That's the whole point — we wire it up, hand you the keys, and you run it. We're an ad agency. Ongoing email content is yours to own (or hire a copywriter for). If you ever want us to retune something later, we will, but day-to-day sending is on you.
Mailchimp or Klaviyo — which?
Klaviyo if you're on Shopify, doing serious e-commerce, or planning to grow flows beyond the basics. Mailchimp if you're a service business, B2B, or just need clean broadcast sends. We'll recommend based on your business model — you decide.
What if I want different automations than the standard five?
Welcome, abandoned cart, post-purchase, win-back, and birthday cover 90% of what businesses need. If your model needs something else (referral, lead-nurture, re-stock alert), tell us during the kickoff and we'll swap it in — within the same $1K scope, as long as it's roughly the same build complexity.
How long does setup take?
Two weeks from kickoff. Week one: platform, templates, deliverability. Week two: automations built, tested, handed off.