Webflow Analytics & Tagging

Analytics & Tagging

Tracking Inventory

• Log which analytics, ad, and experimentation tags run within Webflow.
• Note where scripts load (native fields, tag manager, hard-coded templates).
• Capture consent requirements or conditional loading rules.

Data Layer & Events

• Describe data layer variables or context objects the platform exposes.
• Record custom events, ecommerce tracking, or form submissions that must fire.
• Flag gaps that require engineering support or middleware.

QA & Monitoring

• Outline validation flows using vendor debuggers, network traces, or tag scanners.
• Schedule recurring audits to catch regressions after theme or plugin updates.
• Assign ownership for resolving broken tags or duplicate beacons.