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BigCommerce SEO & Content

SEO & Content

Technical Foundations

  • Track settings for sitemaps, robots directives, and canonical URL logic.
  • Record how the platform handles redirects, pagination, and hreflang.
  • Note performance features (lazy loading, image optimization) that impact Core Web Vitals.

Content Workflow

  • Outline authoring guidelines, approval flows, and localization rules.
  • Capture reusable components or blocks that require SEO-friendly defaults.
  • Document media requirements (alt text, transcripts, metadata).

Ongoing Optimization

  • Maintain a backlog of SEO experiments or copy refreshes.
  • Link to analytics dashboards that monitor organic performance.
  • Assign audit cadences for metadata, structured data, and internal links.