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Technical Foundations
- Track settings for sitemaps, robots directives, and canonical URL logic.
- Record how the platform handles redirects, pagination, and hreflang.
- Note performance features (lazy loading, image optimization) that impact Core Web Vitals.
Content Workflow
- Outline authoring guidelines, approval flows, and localization rules.
- Capture reusable components or blocks that require SEO-friendly defaults.
- Document media requirements (alt text, transcripts, metadata).
Ongoing Optimization
- Maintain a backlog of SEO experiments or copy refreshes.
- Link to analytics dashboards that monitor organic performance.
- Assign audit cadences for metadata, structured data, and internal links.
