Segment Bars & Restaurants

Business Objectives

• Outline on-premise and digital goals this Segment deployment should support (reservations, loyalty, delivery conversions).
• Document KPIs that matter to operators and franchise stakeholders.
• Note seasonal trends or events that shift measurement priorities.

Measurement Blueprint

• List critical events across web, app, POS, and kiosk experiences.
• Capture metadata requirements (location, menu category, daypart, promo codes).
• Highlight integrations with reservation platforms, delivery partners, or loyalty CRMs.

Reporting & Activation

• Describe dashboards or alerts tailored for operations, marketing, and leadership.
• Note activation hooks (audience exports, remarketing triggers, SMS/email personalization).
• Record automation opportunities, such as weekly performance digests for store managers.

Experimentation Ideas

• Track hypotheses to test (menu layout, upsell prompts, curbside messaging).
• Document metrics and guardrails required before launching experiments.
• Capture learnings or references once pilots conclude.

Next Steps

• List tasks to finalize the vertical package (case studies, demo workspace, training materials).
• Assign owners for outstanding research or client interviews.