Mixpanel Event Tracking

Measurement Goals

• Summarize the business questions this Mixpanel implementation must answer.
• Map key conversion points, retention loops, or content journeys to measurable events.
• Note any contractual SLAs for reporting or attribution accuracy.

Core Event Inventory

• List launch-critical events with brief descriptions and triggering criteria.
• Document required properties/parameters for each event, including identity hints.
• Identify dependencies on upstream systems (checkout, CRM, POS, kiosk) that emit data.

Supporting Event Families

• Outline secondary events that enrich analysis (UX interactions, feature adoption, media engagement).
• Group events by channel or feature to simplify QA and maintenance.
• Mark backlog ideas that should be captured in future sprints.

QA & Validation Checklist

• Describe the tools used to inspect events (vendor debugger, Charles, HAR files, mobile proxies).
• Capture who signs off on each event before promotion to production.
• Note automated tests or alerts that watch for event volume drops or schema drift.

Documentation & Ownership

• Link back to the master tracking plan and any analytics dictionaries.
• Assign owners for maintaining event definitions and triaging change requests.