Matomo Vertical Use Cases

How to Use These Guides

• Explain how industry-specific briefs help translate Matomo features into business outcomes.
• Note where to find supporting collateral (case studies, decks, sandbox workspaces).
• Document who curates and updates each industry play.

Industries Covered

• Hospitality, retail, SMB services, and other verticals listed in the sidebar.
• Capture criteria for prioritizing additional industries based on demand.
• Record links to parallel resources (ad platform plays, CRO frameworks) for cross-sell opportunities.

Common Structure

• Each vertical brief includes goals, measurement frameworks, recommended events, and reporting ideas.
• Call out shared assets (dashboards, segments, alerts) that only require minor tweaks per industry.
• Note where legal or privacy nuances differ by industry.

Content Maintenance

• Track review cadences to keep examples and metrics current.
• Log contributors, subject matter experts, and pending revisions.
• Capture client feedback or wins that justify expanding specific vertical content.

Backlog

• Maintain a list of industries or use cases slated for future drafting.
• Record prerequisites (data availability, integrations) before new guides can be published.