Heap Analytics Common Reports

Executive KPI Snapshot

• Outline the top-line metrics leadership expects from Heap Analytics.
• Define dimensions and filters applied to keep the story consistent week over week.
• Record how the report is delivered and who maintains it.

Marketing & Acquisition Performance

• Document standard attribution, campaign, or traffic reports pulled from Heap Analytics.
• Note segments, goals, or conversions that require manual annotation.
• Capture known caveats (lag time, sampling, channel naming alignment).

Product & Engagement Dashboards

• Describe recurring product analytics views (feature adoption, retention curves, funnel drop-off).
• List supporting metrics and cohorts required for these dashboards.
• Record actions stakeholders are expected to take based on these insights.

Operations & Support Monitoring

• Track reports that monitor site health, customer support workflows, or SLA compliance.
• Note alert thresholds or conditional formatting that trigger follow-up.
• Capture downstream systems updated when anomalies are detected.

Maintenance Notes

• Log update cadence, owners, and links to templates or documentation.
• Record enhancements requested by stakeholders for future sprints.