Google Analytics Small & Midsize Businesses

Business Objectives

• Outline lead generation, booking, and retention goals SMB clients pursue with Google Analytics.
• Document KPIs for pipeline velocity, service utilization, and customer satisfaction.
• Note channel mix (organic, paid, partner) that shapes measurement priorities.

Measurement Blueprint

• List events spanning inquiry forms, appointment scheduling, service delivery, and follow-up.
• Capture metadata like location, service category, staff assignment, and deal value.
• Highlight integrations with CRMs, scheduling tools, or payment gateways that feed Google Analytics.

Reporting & Activation

• Describe dashboards useful for owners, sales teams, and service managers.
• Note automation triggers (missed appointment reminders, upsell sequences, churn-risk alerts).
• Record metrics shared with investors or franchisors.

Experimentation Ideas

• Track tests involving pricing packages, service bundles, or marketing nurture flows.
• Document success metrics, sample size needs, and decision thresholds.
• Capture retrospective notes once experiments close.

Next Steps

• List supporting materials to produce (one-pagers, onboarding checklists, webinar scripts).
• Assign owners to gather testimonials or proof points relevant to SMB prospects.