Google Analytics Custom Event Use Cases

Journey Deep Dives

• Highlight bespoke analyses built from client-specific events in Google Analytics.
• Record hypotheses being tested and how success is measured.
• Capture dependencies on blended data sets or enrichment steps.

Feature Adoption Studies

• Document analyses that track usage of new or priority features.
• Note segments, cohorts, or lifecycle milestones that provide context.
• Record lessons learned and decisions made from each study.

Monetization & Conversion

• Summarize revenue-focused investigations, from funnel diagnostics to pricing tests.
• Track calculated metrics (LTV, ARPU, AOV) derived from Google Analytics data.
• Document cross-team collaboration points (finance, sales, product) for these analyses.

Content & Engagement Insights

• Outline storytelling pieces, editorial recaps, or engagement scorecards generated with custom events.
• Capture visualizations, narratives, and key takeaways used in stakeholder communications.
• Note follow-up actions or experiments triggered by each insight.

Backlog Ideas

• Maintain a parking lot of future questions that require additional instrumentation or modeling.
• Assign tentative owners and data needs for upcoming deep dives.