Google Analytics Privacy Considerations

Regulatory Landscape

• Summarize laws and frameworks (GDPR, CCPA, HIPAA, industry-specific rules) impacting Google Analytics usage.
• Note client obligations based on geography, audience type, or contractual commitments.
• Capture privacy team points of contact and approval workflows.

Data Collection Principles

• Document what personal or sensitive data Google Analytics receives and why.
• Record minimization strategies, consent requirements, and opt-out mechanisms.
• Outline retention periods, deletion policies, and data subject request handling.

Configuration Controls

• List privacy settings available inside Google Analytics (IP anonymization, regional data storage, restricted metrics).
• Capture how consent signals or suppression lists flow into the platform.
• Note encryption, access controls, or pseudonymization steps required before ingestion.

Compliance Evidence

• Maintain links to DPIAs, vendor assessments, or contract clauses covering Google Analytics.
• Track audit logs, change histories, and proof-of-consent artifacts for regulators.
• Record cadence for reviewing policies with legal or security teams.

Open Items

• Highlight pending legal reviews, feature deprecations, or vendor roadmap changes that affect compliance.
• Assign owners and due dates for unresolved privacy tasks.