Adobe Analytics Retail

Business Objectives

• Summarize ecommerce and in-store goals that Adobe Analytics should illuminate.
• Document KPIs for merchandising, fulfillment, loyalty, and customer lifetime value.
• Note seasonal peaks, product launches, or promotional calendars that drive analysis.

Measurement Blueprint

• Enumerate critical events across browsing, cart, checkout, and post-purchase flows.
• Capture attributes like product taxonomy, inventory status, discount codes, and fulfillment method.
• Highlight data sources beyond the site/app (POS, OMS, CDP) that enrich Adobe Analytics reporting.

Reporting & Activation

• Describe dashboards that serve merchandising, marketing, and operations teams.
• Note segments or audiences used for retargeting, win-back, or personalization programs.
• Record automations such as low-inventory alerts or SKU performance rollups.

Experimentation Ideas

• Track testing concepts (free shipping thresholds, bundle offers, loyalty messaging).
• Document guardrail metrics and observation windows before rolling out changes broadly.
• Capture insights from prior experiments to inform new hypotheses.

Next Steps

• List collateral to finish (benchmark decks, demo dashboards, training agendas).
• Assign owners for gathering case studies or client references.