Adobe Analytics Install / Embed Tag or SDK
Delivery Options to Evaluate
- Summarize which tag managers, CMS injectors, or hard-coded placements are allowed for Adobe Analytics.
- Note any governance rules from the client (e.g., consent gating, load order restrictions).
- Track separate installation notes for production versus staging environments.
Tag Manager Deployment
- Identify the container name, workspace, and publish process.
- List required triggers, blocking rules, and variable dependencies.
- Capture how the install is validated (preview mode, network calls, vendor debugger).
Direct Embed or Hard-Coded Scripts
- Document header/footer snippets, script attributes, and asset hosting requirements.
- Include bundling or build-step considerations for frameworks (Next.js, Astro, React Native Web).
- Define ownership for keeping the snippet updated when Adobe Analytics releases changes.
Mobile & OTT SDKs
- Track minimum OS versions, dependency managers, and modules that must be enabled.
- Outline initialization parameters, environment flags, and consent prompts.
- Record build verification steps (simulators, TestFlight, internal QA suites).
Server-Side Collection
- Note when server-side forwarding, cloud functions, or edge workers are required.
- List credentials, API endpoints, and transformation logic that broker data into Adobe Analytics.
- Capture monitoring hooks (logs, alerts, dashboards) to ensure jobs keep running.
Validation Checklist
- Confirm events, identities, and metadata appear in the Adobe Analytics debugger or API explorer.
- Screenshot or export proof of installation for compliance archives.
- Assign remediation owners if blockers or failures are discovered.
Open Decisions & Follow-Ups
- Record outstanding questions about install paths, environments, or deprecated libraries.
- Note upcoming releases that might alter the recommended deployment pattern.