Adobe Analytics Cross-Domain Tracking

When Cross-Domain Tracking Is Required

• List user journeys that span multiple domains, subdomains, or apps for this Adobe Analytics setup.
• Capture the business impact of losing continuity (attribution, login state, conversion credit).
• Document any legal or consent considerations for sharing identifiers across domains.

Prerequisites & Dependencies

• Note which domains your team has access to configure and which require client-side support.
• Record identity frameworks (first-party cookies, linkers, URL parameters) available to use.
• Flag third-party services (CDN, SSO, payment processors) that may interfere with tracking.

Implementation Outline

• Detail how identifiers or session data are passed between properties.
• Summarize configuration steps inside Adobe Analytics (allowlists, referral exclusions, property links).
• Highlight code changes required on each domain, including fallback behavior if scripts fail.

QA & Monitoring Plan

• Explain how to verify session continuity during testing (debugger screenshots, real-time reports).
• Track automated checks or alerts that indicate cross-domain issues after launch.
• Document remediation steps if attribution breaks or duplicate sessions appear.

Risks & Mitigations

• List known browser restrictions or privacy settings that may limit cross-domain success.
• Record contingency plans, such as offline reconciliation or CRM stitching, if coverage is partial.