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The Trade Desk Vertical Use Cases

Vertical Use Cases

Map how The Trade Desk supports priority industries and campaign narratives across the portfolio.

How to Use These Playbooks

  • Intended audience (sales enablement, channel managers, analytics partners).
  • Scenarios where vertical guidance should be referenced during planning.
  • How to request new coverage or propose updates to existing guides.
  • Bars & Restaurants – objectives, audience recipes, and offer ideas.
  • Retail & eCommerce – merchandising calendars, omnichannel tactics, product feeds.
  • SMB & Other Verticals – agile budgeting, lifecycle nurture, and lightweight tooling.

Contribution Workflow

  • Template for submitting new tactics, performance highlights, or learnings.
  • Review and approval process before publishing updates to the doc set.
  • Metrics to capture so success stories can be reused across accounts.