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The Trade Desk Privacy Considerations

Privacy Considerations

Outline how privacy regulations shape the way teams deploy and measure The Trade Desk campaigns.

Regulatory Landscape

Applicable laws and frameworks (GDPR, CCPA, LGPD, ePrivacy) that influence activation.
Data residency, retention, and user rights obligations tied to this platform.
Consent collection strategies and disclosure requirements for creative or landing pages.

Platform features that honor consent (limited data use, consent mode, aggregated measurement).
Configuration details for CMP integrations, including parameters and fallback behavior.
QA steps to confirm consent state is respected across browsers and devices.

Data Minimization & Access Controls

Required versus optional fields when passing data to the platform.
Role-based access, audit logs, and least-privilege guidelines for users and service accounts.
Retention schedules and deletion workflows for exports, audiences, or offline files.

Incident Response

Monitoring for privacy complaints, DSARs, or regulator inquiries.
Steps to pause campaigns when consent gaps or tracking issues are detected.
Coordination process with legal or privacy teams, including documentation expectations.