Taboola Metrics & Reporting

Metrics & Reporting

Establish the reporting fundamentals for Taboola so teams can make confident, timely decisions.

Platform KPI Framework

• Primary efficiency metrics (CPA, ROAS, CTR) with default benchmarks and alert thresholds.
• Delivery and health metrics (impressions, spend, reach, frequency) to monitor daily.
• Diagnostic breakouts (audience, placement, creative) to include in weekly reviews.

Core Dashboards & Cadence

• Always-on performance dashboard with owners, delivery schedule, and distribution list.
• Funnel or lifecycle reporting that connects awareness, consideration, and conversion signals.
• Creative and experiment tracker summarizing tests, lift, and next actions.

Attribution & Conversion Tracking

• Conversion sources (pixel, API, offline uploads) and how they map into the analytics stack.
• Attribution windows and reconciliation expectations with other marketing channels.
• QA checks and anomaly alerts for signal loss or data latency.

Insight & Action Workflow

• Where insights are documented and how they route back to channel owners.
• Meeting rhythm for review (daily stand-up, weekly business review, monthly deep dive).
• Feedback loop that feeds learnings into the optimization backlog.