Snapchat Ads Custom Event Use Cases

Custom Event Use Cases

Capture high-impact measurement plays that extend Snapchat Ads beyond standard conversions.

High-Value Event Library

• List priority custom events (qualified lead, subscription start, high-value actions).
• Data sources and instrumentation requirements for each event.
• Ownership for maintaining the event catalogue and definitions.

Measurement Recipes

• How to combine platform metrics with first-party or offline signals.
• Sample queries or dashboards that showcase the event impact.
• KPI targets or benchmarks to collect for future comparisons.

Activation & Automation

• Audience building or automation triggers that rely on custom events.
• Offline conversion uploads or API workflows to capture downstream outcomes.
• Alerting or notification logic tied to event fluctuations.

Documentation & Governance

• Change control for adding, updating, or deprecating custom events.
• Versioning of event definitions, payload mappings, and tracking plans.
• Links to technical documentation, schema diagrams, or analytics tickets.