Pinterest Ads Retail

Retail

Equip retail and eCommerce teams to maximize Pinterest Ads across product launches and seasonal peaks.

Core Objectives

• Support product drops, seasonal promotions, and clearance efforts.
• Balance store traffic goals with eCommerce or app conversions.
• Grow new customer acquisition while nurturing loyalty segments.

Audience & Targeting Guidance

• Leverage catalog or product set segmentation for dynamic creatives.
• Refresh loyalty and CRM audiences with suppression rules for recent purchasers.
• Geo strategies for store clusters, curbside pickup zones, and delivery coverage.

Creative & Offer Frameworks

• Format mix (collection ads, reels, shopping placements, catalog ads).
• Messaging tailored to lifecycle stages (new arrivals, bundle offers, restock alerts).
• Visual guidelines tied to merchandising calendars and brand standards.

Measurement & Optimization

• KPIs by goal (ROAS, incremental store lift, new customer rate, attach rate).
• Offline conversion integrations (POS, loyalty uploads, commerce APIs).
• Testing roadmap covering creative, offers, landing pages, and audiences.

Cross-Channel Plays

• Sync messaging with retail media networks, email, and push notifications.
• Use remarketing to reinforce direct mail, catalog, or in-store experiences.
• Integrate inventory feeds and automation to pause out-of-stock items.