Microsoft Ads Bars & Restaurants

Bars & Restaurants

Tailor Microsoft Ads campaigns for hospitality brands focused on reservations, events, and loyalty.

Core Objectives

• Drive reservations, catering inquiries, and on-premise traffic.
• Promote limited-time menus, seasonal events, or loyalty milestones.
• Encourage repeat visits and upsells through remarketing.

Audience & Targeting Guidance

• Build custom or lookalike audiences from loyalty, POS, or reservation data.
• Geo-target neighborhoods, tourist corridors, or competitor locations.
• Apply dayparting for happy hour, brunch, or late-night pushes.

Creative & Offer Frameworks

• Recommended formats (short-form video, carousel, story placements).
• Offer and messaging ideas (prix fixe menus, chef features, live music).
• Compliance reminders for alcohol promotions and age gating.

Measurement & Optimization

• Primary KPIs (ROAS, reservations, click-to-call, directions requests).
• Offline conversion tracking via POS integrations or upload workflows.
• Reporting cadence for operators and franchise stakeholders.

Cross-Channel Plays

• Coordinate with email, SMS, and loyalty app pushes.
• Retarget website visitors with menu highlights or event reminders.
• Encourage user-generated content and review amplification.