Microsoft Ads Data Layer Setup

Data Layer Setup

Define the data layer structures that power Microsoft Ads optimization and reporting.

Data Model Requirements

• Required fields such as item IDs, revenue, user attributes, and consent signals.
• Mapping strategy between existing data layer objects and platform expectations.
• Handling of localization, currency, and multi-brand considerations.

Implementation Approach

• Sample schema or object structure to hand off to development teams.
• Tag manager configuration versus server-side mapping decisions.
• Coordination points for release scheduling and QA resources.

QA & Validation

• Tools to inspect data layer output (browser consoles, tag debuggers, API logs).
• Test cases covering key user journeys and edge scenarios.
• Error handling guidance for missing or undefined values.

Governance & Maintenance

• Change request workflow when schema updates are proposed.
• Documentation location (tracking plans, data dictionaries, diagrams).
• Alignment with analytics and CRM teams to maintain consistency.