Meta Ads Privacy Considerations

Privacy Considerations

Outline how privacy regulations shape the way teams deploy and measure Meta Ads campaigns.

Regulatory Landscape

• Applicable laws and frameworks (GDPR, CCPA, LGPD, ePrivacy) that influence activation.
• Data residency, retention, and user rights obligations tied to this platform.
• Consent collection strategies and disclosure requirements for creative or landing pages.

Signal Collection & Consent Modes

• Platform features that honor consent (limited data use, consent mode, aggregated measurement).
• Configuration details for CMP integrations, including parameters and fallback behavior.
• QA steps to confirm consent state is respected across browsers and devices.

Data Minimization & Access Controls

• Required versus optional fields when passing data to the platform.
• Role-based access, audit logs, and least-privilege guidelines for users and service accounts.
• Retention schedules and deletion workflows for exports, audiences, or offline files.

Incident Response

• Monitoring for privacy complaints, DSARs, or regulator inquiries.
• Steps to pause campaigns when consent gaps or tracking issues are detected.
• Coordination process with legal or privacy teams, including documentation expectations.