Google Ads Troubleshooting & Errors

Troubleshooting & Errors

Capture how the team detects, triages, and resolves issues that impact Google Ads delivery or measurement.

Monitoring Signals

• Health metrics to watch for anomalies (spend, impressions, conversions, cost).
• Alerts to configure and where they publish (Slack channels, email lists, dashboards).
• Logs or audit trails to reference when issues arise.

Common Failure Scenarios

• Access or permission problems and steps to reset roles.
• Pixel, tag, or API outages with validation checklists.
• Policy rejections or billing holds with remediation guidance.

Escalation & Support Paths

• Internal triage workflow outlining contacts, SLAs, and documentation expectations.
• How to engage platform support (ticket portals, reps, partner managers).
• Requirements for logging case IDs and outcomes for future reference.

Preventive Maintenance

• Weekly QA tasks such as sample conversions and creative spot checks.
• Monthly audits to retire unused assets or reconcile data discrepancies.
• Post-incident review template to capture root cause and follow-up actions.