Google Ads Event Tracking

Event Tracking

Capture the event architecture required to optimize Google Ads campaigns.

Event Catalogue

• Core events to implement (e.g., view content, add to cart, lead, purchase).
• Required parameters and formatting for optimization or attribution.
• Ownership for maintaining the event list and coordinating updates.

Implementation Steps

• Mapping events to website or app interactions and business logic.
• Tag manager, SDK, or server-side configuration details.
• Conversion API or offline upload considerations for resilient measurement.

QA & Monitoring

• Validation tools (event testers, pixel helpers, log aggregators).
• Sampling plan for verifying event volume and payload accuracy.
• Alerting thresholds for sudden drops, spikes, or duplicate events.

Documentation & Alignment

• Links to tracking plans, schema documents, and analytics tickets.
• Cross-channel naming conventions to keep reporting aligned.
• Change management process for new or deprecated events.