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Google Ads Compliance & Policy

Compliance & Policy

Define the guardrails that keep Google Ads campaigns compliant with platform rules and legal obligations.

Platform Advertising Policies

Key creative, landing page, and audience restrictions that must be reviewed.
Required approvals or certifications for sensitive verticals (financial services, health, housing, etc.).
Audit cadence for monitoring policy updates and communicating changes to stakeholders.

Summary of consent requirements for data used within this platform.
Link to the dedicated Privacy Considerations guide for in-depth requirements.
Process for documenting consent signals, screenshots, and proof-of-compliance artifacts.

Restricted & Prohibited Content

Vertical-specific prohibitions to flag during creative and targeting reviews.
Review checklist for ensuring assets and landing pages meet guidelines.
Incident logging procedures and remediation expectations when violations occur.

Recordkeeping & Governance

Where to store compliance artifacts (approvals, screenshots, policy acknowledgments).
Named owners responsible for monitoring policy updates and sharing alerts.
Escalation path for legal, privacy, or leadership review when risks are identified.