Amazon Advertising Setup & Implementation

Setup & Implementation

Coordinate the technical rollout of Amazon Advertising tagging, integrations, and data capture.

Implementation Scope

• List components in play (pixels, SDKs, APIs, offline uploads).
• Environments covered (production, staging, web, mobile) and dependencies.
• Cross-team requirements involving developers, IT, analytics, or product.

Available Runbooks

• Install / Embed Tag or SDK
• Event Tracking
• Data Layer Setup
• Cross-Domain Tracking
• Server-Side vs Client-Side

Project Plan & Milestones

• Kickoff prerequisites, requirements gathering, and documentation needs.
• Implementation timeline with owners, reviewers, and approval stages.
• QA checkpoints and sign-off criteria prior to launch.

Change Management

• Ticketing expectations, including rollback plans and validation evidence.
• Monitoring strategy after deployment with alerting responsibilities.
• Knowledge transfer artifacts and support channels for post-launch questions.